Doha, Qatar-July 8, 2026: Alfardan Automobiles, the official importer for BMW in Qatar, today officially launchedthe all-new BMW iX3 during an exclusive event in Doha, marking the arrival of the first series-production model of the Neue Klasse in the Qatari market. Representing a new era for BMW, the BMW iX3 introduces a new car architecture that will underpin the next generations of BMW models.
The name is intentional: in 1962, the original Neue Klasse defined the modern sports sedan and shaped BMW’s identity for the next six decades. Now officially launched in Qatar, the all-new BMW iX3, a fully electric Sports Activity Vehicle (SAV), opens a new chapter of Sheer Driving Pleasure with a distinctive new design language that reflects the technological progress of the Neue Klasse.
Built on sixth-generation BMW eDrive technology, the iX3 offers up to approximately 805 km of range (WLTP) and a peak charging rate of 400 kW, roughly ten minutes of charging is enough for a further 300–370 km.
A new electronic architecture built around four high-performance “superbrain” computers processes data up to 20 times faster than before, while the all-new BMW Panoramic iDrive projects key information across the base of the windscreen for every occupant.
“Today marks an important milestone for BMW in Qatar as we officially introduce the BMW iX3,” said Ayman Berjawi, General Manager at Alfardan Automobiles. “The iX3 represents far more than one single model.It marks the beginning of a new era, and a reminder that reinvention, for BMW, is earned. BMW built the Neue Klasse before. For our customers in Qatar, that means the excitement of something genuinely new, with the confidence of a brand whose promises have lasted decades.”Sustainability is engineered in rather than added on: the iX3 is made up of around one-third secondary (recycled) materials, part of BMW's circular-design approach across the vehicle's life cycle. On the road, the new “Heart of Joy” control unit and BMW Symbiotic Drive bring more than a century of driving-dynamicsexpertise into the electric era.Text here ...
The Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability and efficiency is utilised to the full.
Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. Here, the decades of experience of BMW in the field of driving dynamics control come to the fore. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving feeling whatever the situation and speed. Every movement of the accelerator, brake pedal and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimised by the integrated management of drivetrain, braking system and energy recuperation. In everyday driving, 98 per cent of braking maneuvers are carried out using recuperation only, i.e. without application of the friction brakes.
The BMW iX3 is the first of nearly 40 new and updated BMW models arriving by 2027, all benefiting from Neue Klasse design, technology and dynamics.
