Alfardan Automobiles enhances the experience at 2025 Doha Jewellery & Watches Exhibition
Alfardan Automobiles, the official importer of BMW vehicles in Qatar, continues to confirm its leading position in the world of luxury through its exclusive partnership with the 2025 Doha Jewelery and Watches Exhibition. In this prestigious event that brings together the finest international jewelry and watch brands The company introduced a luxurious fleet of BMW cars to provide an exceptional transportation experience that reflects the values of elegance and excellence.
Held from January 30 to February 5, 2025, at the Doha Exhibition & Convention Center (DECC), the seven-day extravaganza showcased the best in luxury, with Alfardan Automobiles contributing significantly to the event’s success.
Throughout the exhibition, Alfardan Automobiles provided a fleet of luxurious BMW vehicles to transport VIP guests to and from the DECC, ensuring an experience that matched the sophistication of this world-class event. Among the standout attractions was the commanding BMW X7, which was displayed in a booth inspired by the "BMW Retail Next" concept, adding an innovative contemporary touch that reflects BMW’s forward-looking vision in delivering extraordinary experiences to customers.
The exclusive BMW fleet featured some of the most advanced and luxurious models, where VIP guests are transported in unparalleled comfort and style, complementing the grandeur of the exhibition.
Ayman Berjawi, General Manager at Alfardan Automobiles, said: “We are proud to be a key sponsor of the Doha Jewellery and Watches Exhibition 2025, an event that epitomises the highest standards of luxury, craftsmanship, and elegance. DJWE reflects the same values we hold at Alfardan Automobiles, and this partnership allows us to provide a unique touch to the event with our luxury BMW fleet and the display of the BMW X7. We are honored to contribute to this world-class showcase and enhance the guest experience with exceptional comfort and style.”
Curated by Visit Qatar and the Qatar Business Events Corporation, DJWE proved to be the ultimate destination for luxury enthusiasts. With over 500 global brands on display, the event attracted approximately 30,000 visitors from more than 175 countries. Guests enjoyed a meticulously crafted retail experience, complemented by the presence of international celebrities and influencers, making DJWE a celebration of elegance and exclusivity.
Guests are immersed in a one-of-a-kind experience, thoughtfully crafted to cater to those with a discerning taste for distinction and sophistication. The presence of prominent figures and international influencers further elevates the exhibition, adding a unique vibrancy to its atmosphere. With its diverse and culturally rich environment, the exhibition has transformed into a true celebration of luxury and refinement, solidifying its reputation as a premier destination for enthusiasts of fine craftsmanship and innovative design.
