The 1

The BMW 1 Series has been redesigned to go beyond the journey and co-pilot your life. Sporty, cool, safe and classy, sprinkled with a fresh design and the latest in connectivity, a proper BMW with a strong character.

PERFORMANCE Cutting-edge chassis system and innovative technologies, plus the integration of all key driving dynamics components and control systems, instil the BMW 1 Series with an increase in agility.
TECHNOLOGY There is now greater scope for personalising the layout of the central Control Display, which is optimised for touch control but can also be specified with optional gesture control.
EXTERIOR The BMW 1 Series has evolved to a more expressive look and feel, and with this comes a new flowing silhouette that is complemented by a reimagined Hofmeister kink. Giving this athletic look a more refined touch are optional extras such as new 19-inch M Alloy wheels, a wide range of metallic paints including Storm Bay and Misano Blue.
INTERIOR More light in the interior and therefore a greater sense of space compared with the sunroof-equipped predecessor model are the benefits provided by the panoramic roof available as an option.
SMARTPHONE INTEGRATION Thanks to Apple CarPlay® Preparation and, for the first time, Android Auto, you now connect your smartphone to your BMW wirelessly. Enjoy access to your content through the Central Information Display, the instrument cluster and the optional Head-up Display.
03.M Performance Performance goes up a notch with the first BMW M550i xDrive Saloon. Boasting the signature ‘N63’ M TwinPower Turbo eight-cylinder petrol engine, it goes from 0 to 100 km/h in just 3.8 seconds. It also has Adaptive M suspension, M Sport differential, exclusive 20” style 668 M alloy wheels with red M Sport brakes, which stands out beautifully against the cerium grey detailing. Add the Harman/Kardon surround sound system, and what else could you want?

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