Doha, October 2023 – Alfardan Automobiles, the official importer of BMW and MINI in Qatar, presented three remarkable car models – the BMW i5, BMW XM Label Red, and the all-new MINI Countryman – embodying sustainability, innovation and pure driving pleasure, at the recently held Geneva International Motor Show (GIMS) Qatar.
During the event, held from October 5 to October 14, 2023, at the Doha Exhibition & Convention Center (DECC), these models were met with an overwhelming response from visitors. The line-up included the all-new BMW i5, a business sedan that is redefining innovation and sustainability in the upper mid-range vehicle segment; BMW XM Label Red, the flagship version of the brand’s first-ever high-performance vehicle built with an electrified drive system; and the all-new MINI Countryman, a chic and versatile crossover that retains all the iconic appeal of the MINI.
Alfardan Automobiles’ involvement at the Geneva International Motor Show in Qatar underscored the company’s focus in showcasing the ultimate in automotive brilliance on a global stage. The event – an extension of the renowned annual Geneva International Motor Show held in Switzerland – provided an opportunity to reveal its latest offerings from its prestigious brand portfolio.
By introducing these impressive BMW Group models at the debut Geneva International Motor Show Qatar, Alfardan Automobiles etched a memorable milestone, offering visitors and car enthusiasts a glimpse into the revamped driving experiences now accessible to them. The event drew not only car enthusiasts but also industry professionals and prospective buyers, eager to explore the advanced technologies, striking designs and unparalleled craftsmanship of the dynamic models on display.
The highly anticipated BMW i5, with its all-electric drivetrain offering emission-free mobility, received particular praise. The BMW XM Label Red, which blends exclusivity, power, and innovation in a high-performance package, has set new benchmarks in the Sports Activity Vehicle and Sports Activity Coupe segments.
The all-new MINI Countryman, which was recently unveiled at the IAA International Motor Show in Munich, also made its Middle Eastern debut at GIMS Qatar. The largest model in the MINI lineup, it impressed with an updated, more stylish look and roomy cabin filled with advanced features. All three models were well received by visitors and BMW aficionados, who were impressed by the vehicles’ refined new chassis, revamped interiors, advanced specs and contemporary digital features.
“Our presence at the inaugural Geneva International Motor Show (GIMS) Qatar demonstrated our commitment to providing an unrivalled experience for our customers. The event is a tribute to the elegance, innovation, and forward-thinking represented by the BMW and MINI brands. We were honoured to showcase the future of motoring with the BMW i5, BMW XM Label Red, and all-new MINI Countryman, and thrilled by the enthusiastic response from automotive fans to these compelling models,” said Nasr Jairoudi, General Manager of Alfardan Automobiles, in the wake of the event.