BMW ConnectedDrive FutureLab facing Gate 3 at Villagio Mall, until June 10th 2011
Doha – Alfardan Authomobiles, the exclusive importer of BMW in Qatar, has launched a live demonstration of its innovative ConnectedDrive driver-assistance technologies through a specifically designed FutureLab which explains BMW’s key innovations through the senses of sight, sound and touch.
BMW ConnectedDrive is BMW Group’s philosophy of exchanging information between the driver, the car and the outside world to provide the driver and passengers' with data and services to help make their driving experience safer and more comfortable.
The FutureLab is on show at Villagio Mall, facing Gate 3, and was flown in especially from Munich by Alfardan Automobiles. Visitors are able to go inside the FutureLab and take part in interactive demonstrations of BMW technology in the latest BMW models.
Commenting on the initiative, Mr. Mohammed Kandeel, General Manager of Alfardan Automobiles said, “The Automotive industry has seen enormous progress in recent years, been primarily driven by the creative and innovative strength of the BMW development engineers. BMW ConnectedDrive FuturteLab shows Alfardan Automobiles’ committment to its customers, by showcasing the latest driver-assistance technologies that have been incorporated into BMW's latest product range, in the most creative ways. These features have all been designed to benefit the driver and passenger from both a safety and comfort standpoint.”
Available across the entire BMW range of new models featured with Navigation System Professional as optional features, the BMW ConnectedDrive elements fall into three categories - Comfort, Safety and Infotainment – under which there are a growing range of innovative and inspiring technologies, including:
Navigation Professional: This system is extremely easy to operate and guides the driver quickly and directly to the desired destination. It also offers information about places of interest, such as finding a nearby hotel.
High Beam Assistant: This system automatically takes care of switching between high and low beam while driving at night. The camera installed close to the rear-view mirror monitors the traffic situation and reacts immediately to potential light sources at distances of up to 1,000 metres. This considerably reduces driving stress at night – and more light makes driving significantly safer.
Surround View: With Surround View, the control display offers a 270 degree bird’s eye view of everything around the car providing support when manoeuvring and parking in tight spaces.
Bluetooth Office: The main smart-phone functions can now be transmitted to the car via Bluetooth Office, so the vehicle acts as a mobile workspace with the ability to call up everything from notes and contacts to emails.
BMW Head-Up Display: Derived from the information technology for fighter jet pilots, it helps make driving safer by projecting information about the current speed androute navigation on to the windscreen as a virtual image to ensure the driver’s attention stays on the road.
Park Assist: This system allows the vehicle to parallel-park itself, where the driver only needs to operate the accelerator and brake. A sensor automatically scans parked cars for an available space. Once a suitable parking spot is found, the driver is prompted via the Control Display to stop the vehicle in order to start the parking manoeuvre.
Lane Departure Warning: This camera-based system cuts in to warn the driver, with a gentle vibration of steering wheel, when the car leaves the lane it is in or moves over the lane markings at the left and right without activating the indicators. Lane Departure Warning makes sure the driver reacts in time to reduce the risk of accidents.
Visit BMW state-of-the-art ConnectedDrive FutureLab, and take part in the exciting demonstrations of BMW technology in two of the latest BMW models this week.
Contact BMW