Alfardan Automobiles showcases excellence by BMW Individual at Qatar Motor Show 2013
BMW Pearl Series revealed in Qatar for the first time
Doha: Alfardan Automobiles awaited the 2013 Qatar Motor Show to demonstrate the BMW Group’s leadership in innovation, performance and individuality with a host of new and bespoke models.
The BMW Group importer showcased 8 models at the show. The highlight of the stand was the BMW Pearl Series, the latest creation from BMW’s cuztomized optioning programme – BMW Individual, which enables customers to tailor their vehicle to a cuztomized design that suits their individual style by using a range of premium materials, paints and interior trims.
A collection of specially designed and produced BMW 7 Series and 6 Series Individual models, the BMW Pearl Series have been produced and inspired by the Pearl – the treasure that brought the region its first taste of wealth. BMW Individual designers were challenged to transfer the mystery, elegance and beauty of the Pearl to a BMW 7 Series and 6 Series Gran Coupé. The result is a series of unique vehicles that are expected to capture the imaginations and appeal to the discerning tastes of BMW customers in Qatar.
The Pearl Series models feature an exclusive Frozen Matt Brilliant White exterior colour and Merino Amaro Brown leather interior with newly developed white piping and individual wood trim in Ash Grain White. An elegant 'Pearl' designation on the chrome trim adorns the rear of both models as well as the door entry seals.
“The BMW Individual programme is the ultimate reflection of style and exclusivity. It enables customers to tailor their vehicle to a bespoke design that suits their individual style by using a range of premium materials, paints and interior trims. We have high expectations for the BMW Pearl Series in Qatar,” said Mohammad Kandeel, General Manager of Alfardan Automobiles.
Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. The programme launched with the aim of leading the trend towards more individuality by concentrating on customers looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction, design and function.
“BMW Individual ensures that your BMW vehicle reflects your own personal taste and unique sense of individuality. The BMW Individual team is dedicated to finding new paints and materials in order to find new ways to develop truly exceptional cars. A BMW Individual vehicle comes fully loaded with features and options permitting the driver to convey their desire for superb quality and unique styling even further. Customers can also choose their favourite seams in the leather from some patterns proposed by the programme, from the stitching to the vehicle trim. It has been a success here in Qatar – our customers have come to expect only the finest and most exclusive ownership experience available in the premium segment,” Kandeel added.
BMW supports Arab Future Cities Summit 2013 as Smart Automotive Partner
Alfardan Automobiles showcases ongoing development of BMW i – sub brand focused solely on developing sustainable mobility solutions
Doha – Alfardan Automobiles, the BMW Group importer in Qatar, has reaffirmed BMW’s sustainability credentials by supporting the upcoming Arab Future Cities Summit 2013 as its Smart Automotive Partner.
Taking place from 22-23 April at the St. Regis Doha and under the patronage of H.E. Sheikh Abdul Rahman Bin Khalifa Al Thani, Minister for Municipality and Urban Planning, Qatar, this year’s Arab Future Cities Summit will bring together key industry professionals to discuss “Smart Solutions for Sustainable Cities”. It aims to enrich the attending academic, corporate and individual participants with a comprehensive set of solutions and recommendations for ‘future-proofing’ cities across the Arab world.
As part of this year’s sponsorship, Alfardan Automobiles will display the BMW 6 Series Gran Coupé – a unique combination of sporty driving pleasure, elegant design, exclusive interior ambience, travel comfort and practicality, which is unmatched by its premium four-door coupé rivals.
It will also highlight the ongoing development and potential breadth of BMW’s sub-brand, BMW i, via video presentations of the BMW i8 Concept Coupé in the Alfardan Automotive-dedicated area in the Future Cities Lounge. Arriving in the Middle East in Q1 2014, the BMW i8 is built around BMW eDrive technology, which will provide a unique driving experience in all future BMW electric and plug-in hybrid models. These BMW eDrive powertrains, comprising an electric motor, lithium-ion battery and intelligent powertrain management, form the core of all BMW i models.
In 2012, the BMW Group was listed as a sector leader in the Dow Jones Sustainability Index for the eighth time in a row. Its position as a recognized trailblazer in the area of clean production is a focal point in the Group’s current Annual Report.
Commenting on BMW’s sponsorship, Mr. Mohammed Kandeel, General Manager, Alfardan Automobiles, said: “BMW Group is recognized as the world's most sustainable automotive manufacturer, and as such, our participation and engagement with Arab Future Cities Summit 2013 is the ideal platform for communicating BMW Group’s leadership and showcasing its unrivalled capabilities and future plans.
“BMW has integrated EfficientDynamics technologies in all its cars since 2007 in order to reduce fuel consumption and emissions. eDrive mobility is the next step. With the Summit expected to gather together hundreds of decision makers and visionaries from around the globe, it is the perfect platform for us to enlighten audiences about eDrive and specifically the BMW i8 – it is an extremely fuel efficient plug-in, high performance sports car with the fuel consumption and emissions of a small vehicle, proving that sustainability and driving performance can go hand-in-hand. We wish the organisers and attendees a successful Summit and look forward to being part of the event."
Alfardan Automobiles’ participation at the Arab Future Cities Summit 2013 highlights the company’s ongoing support in highlighting the country’s capabilities in hosting and organising large, international events.
Unveiling of all-new BMW M6 Gran Coupé in the Middle East celebrates start of 2013 CommercialBank MotoGP
• Alfardan Automobiles official car of 2013 CommercialBank MotoGP in Qatar and BMW M6 Gran Coupé is the official safety car for MotoGP
• Middle East recognised as key growth market by BMW M GmbH
• 61% Middle East sales increase for BMW M brand in 2012
• 150% growth for BMW M in Qatar in 2012
Doha, Qatar: The all-new BMW M6 Gran Coupé has made its Middle Eastern debut in Qatar.
The newest member of the M6 family was unveiled to regional audiences ahead of its appearance as Safety Car at the 2013 CommercialBank MotoGP™, the premier Grand Prix motorcycling racing event, which is taking place at Losail International Circuit from 4-7 April, 2013.
The BMW M6 Gran Coupé follows the successful regional debut of the next generation Convertible and Coupé models last year and is the new flagship of BMW M GmbH, a subsidiary of the world’s leading premium automotive manufacturer for sports and high performance vehicles. Representing the ultimate in four-door high performance sports coupés, the new model occupies an exclusive position in the premium segment thanks to a unique combination of outstanding dynamics, hallmark M model harmony and everyday practicality.
Axel Mittler, Head of Cooperation MotoGP™ at BMW M GmbH, attended the launch, sending a strong signal about how BMW Group views the Middle East’s importance to BMW M GmbH following a 61% sales growth achieved across the region in 2012. The top selling M model was the BMW M5, followed by the BMW X6 M and X5 M. Globally, BMW M GmbH concluded 2012 with a significant boost in sales with the number of BMW M and BMW M Performance cars sold rising by more than 40% to 26,872 cars sold.
Commenting on his visit and the importance of the Middle East to BMW M GmbH, Axel Mittler said: "The results achieved by BMW Group Middle East during 2012 were excellent. The region is important for BMW M GmbH because of its distinguished customers who have an appreciation and passion for high performance sports cars. This is a remarkable achievement and is the result of our fantastic M cars and efforts made by all our importers, including Alfardan Automobiles.”
Mittler’s trip was also for the 2013 CommercialBank MotoGP, of which BMW M is the official car partner. He is joined by retired Italian Grand Prix motorcycle road racer, Loris Capirossi, who is the new BMW M MotoGP Expert and member of the MotoGP™ Race Direction and Safety Commission. As Alfardan Automobiles’ special guests, Mittler and Capirossi will witness firsthand BMW’s continuing support of the premier Grand Prix motorcycle racing event with the provision of a fleet of 29 BMW vehicles for riders, officials and organisers as well as the all-new BMW M6 Gran Coupé and M6 Coupé as the official safety vehicles.
Mr. Mohamed Kandeel, General Manager of Alfardan Automobiles, said: “We are delighted to have Loris Capirossi and Axel Mittler as our guests of honour at the 2013 CommercialBank MotoGP™ in Qatar. The event is a perfect platform for the M brand as it shares the same core values: sporty; agile and high-performance. It is also the ideal stage to host the Middle East launch of its newest addition and flagship model – the BMW M6 Gran Coupé. This thoroughbred sports car combines hallmark M
high performance with a deliberately powerful coupé appearance, a sporty and luxurious interior and exclusive elegance. We have no doubt that it will turn heads amongst Qatari customers.”
Under the bonnet of the new BMW M6 Gran Coupé, BMW’s motor sport technology ensures that the new model raises the bar in performance both on and off the race track. The interplay of the high-revving 4.4 litre V8 engines and M TwinPower Turbo technology is accompanied by a seven-speed M Double Clutch Transmission with Drivelogic, Active M Differential and model-specific chassis technology, all of which ensure you get the drive of your life. Delivering 412kW/560hp, it propels the BMW M6 Gran Coupé from 0 to 100 km/h in just 4.2 seconds.
On the exterior, classical proportions and the sporty yet elegant lines of the BMW 6 Series Gran Coupé form the foundations for the new M model’s striking body. Combining superior elegance with the comfort and functionality of a four-door saloon and the prowess of a top-class high performance sports car, its dimensions and equipment features ensure that luxury does not come at the price of everyday usability.
It boasts a distinctly low stance and impressive length at 5,011 millimetres, 11 centimetres longer than the two-door BMW M6 Coupé.
Inside the cockpit of the BMW M6 Gran Coupé, ground-breaking ergonomic design guarantees perfect mastery of the vehicle in every situation. Standard equipment includes leather trim, heated driver and front passenger seats, automatically dimming rear-view and exterior mirrors, an alarm system and the BMW Professional radio with hi-fi loudspeakers. Available as an alternative to the standard 2-zone automatic climate control is a 4-zone system with a control panel in the rear compartment. Other highlights of the options list include M multifunction seats, Comfort Access, the Soft Close Automatic function for the doors, electrically operated sun blinds and the new generation of the Professional navigation system.
Alfardan Automobiles celebrates 10 years of collaboration with CommercialBank MotoGP™
BMW M6 Gran Coupé makes its Middle East debut as official safety car for MotoGP™
The first time a BMW M Safety Car has appeared in a dealer showroom event.
Doha, Qatar: Alfardan Automobiles – the official importer of BMW in Qatar – is celebrating the successful conclusion of its tenth consecutive year as the official car of Commercialbank MotoGP™.
Drivers, officials and organizers of the premier Grand Prix motorcycling racing event, which took place this weekend (4-7 April) at the Losail International Circuit, enjoyed the sheer driving pleasure of BMW vehicles for themselves, with a luxury fleet of 29 chauffeur and self-driven vehicles for their transportation needs throughout the event.
In addition, the all-new BMW M6 Gran Coupé was provided as the spearhead model of a fleet of Safety Cars, which also included the M6 Coupé. The four-door high performance sports coupé is the new flagship of BMW M GmbH, a subsidiary of the world’s leading premium automotive manufacturer for sports and high performance vehicles. Representing its first public outing in the Middle East, its appearance at the 2013 Commercialbank MotoGP™ featured a Safety Car version especially for its use out on the racetrack.
Together with BMW M GmbH, Alfardan Automobiles celebrated the launch and start of the grand prix season with an exclusive M6 event, in which media representatives and customers were the first to view the eagerly anticipated BMW M6 Gran Coupé Safety Car. It also marked the first time that a BMW M Safety Car has appeared away from the track at a showroom event. Deployed on-track for the first time this weekend, the pace car was unveiled by Axel Mittler, Head of Cooperation MotoGP™ at BMW M GmbH and Italian Ex-Grand Prix motorcycle legend, Loris Capirossi, who is the new BMW M MotoGP Expert and member of the MotoGP™ Race Direction and Safety Commission.
“Alfardan Automobiles is extremely proud to be the official car of this internationally-recognised event, which is now one of the must-attend events on Qatar’s sporting calendar, for the tenth consecutive year” said Mr. Mohamed Kandeel, General Manager of Alfardan Automobiles. “Under the leadership of His Highness the Emir, Sheikh Hamad bin Khalifa Al Thani, Qatar has become a global leader in hosting and organising international sporting events with its best in class venues and superior organisational capabilities. The 2013 Commercialbank MotoGP™ is yet another milestone in Qatar’s sporting cap, and was a resounding success for all involved – especially the motorcycle racing fans.”
The high-performance BMW M6 Gran Coupé is a premium car , which combines outstanding performance with captivating aesthetics and luxurious elegance. The latest top model to emerge from BMW M GmbH is powered by a high-rev V8 engine with M TwinPower Turbo technology and generating 412 kW/560 hp. It is this power that allows the BMW M6 Gran Coupe to accelerate from 0 to 100 km/h in just 4.2 seconds. The engine’s performance, chassis technology, aerodynamic properties and balance, optimised using components such as the carbon-fibre reinforced plastic roof, are aligned with the kind of precision that people have come to expect of M. As such, the BMW M6 Gran Coupé not only offers a new luxury experience in an M vehicle, but also fully exhausts the dynamic driving potential, which is rooted in the BMW 6 Series.
“Renowned for its extraordinary sports and high performance vehicles, BMW M always looks to deliver the latest in car innovation, technology and design and its newest model is no exception. I have no doubt that all eyes will be on the new BMW M6 Gran Coupé following its adrenalin-fuelled debut during the weekend at the 2013 Commercialbank MotoGP™,” added Kandeel.
Alfardan Automobiles Achieves Outstanding First Quarter Performance for BMW Group in Qatar with 31% Increase in Sales.
• BMW X6 Sports Activity Coupé continues to gain appeal
• BMW 7 Series Leadership continues within its segment
• MINI: continues growth with its biggest model line-up in its history
Doha: Building on the BMW Group's success globally and across the Middle East, sales for BMW and MINI have enjoyed an equally positive start in Qatar with Alfardan Automobiles announcing a 31% increase in sales during the first quarter of 2013 for BMW and MINI, compared to the same period in 2012.
Alfardan Automobiles, the official importer of BMW Group in Qatar, is one of the top five performing markets in the Middle East in terms of sales growth. This success reaffirms the strength and confidence in the BMW and MINI brands and after-sales service satisfaction leading to the continued rise in demand for BMW Group cars in Qatar.
Contributing to Alfardan Automobiles’ solid performance was the BMW X6 Sports Activity Coupé and the flagship BMW 7 Series, both achieving double digit increases (85% and 35% respectively) over the same period in 2012. The BMW X6 defined a new market segment when it was launched in 2008, and has since been developing following the arrival of the new generation model last year. With a number of exterior enhancements, the athletic appearance and appeal of BMW’s original Sports Activity Coupé increases substantially, the BMW X6 continues to lead in its segment. Offering new levels of luxury, comfort and power, the new and refined BMW 7 Series model went on sale in Qatar in the second half of 2012 and is the leading luxury sedan in the region. Both models have been a strong driving force behind the company’s impressive first quarter results 2013.
Another top performing BMW model was the BMW X5 Sports Activity Vehicle with a 20% growth in sales.
Recognized as the fastest growing premium brand in the world and as well in the Middle East, MINI continues to be popular amongst audiences in Qatar. Sales during the first three months of 2013 were led by the MINI Hatch while the MINI Countryman and MINI Roadster were also strong contributors. Alfardan Automobiles recently welcomed the seventh member of the MINI family – the all new MINI Paceman, the world’s first Sports Activity Coupé – which made its regional debut at the 2013 Qatar Motor Show earlier this year, adding a new succesful chapter to the MINI brand. With its active and dynamic elements and smooth design, it is without doubt another popular addition to the MINI Model Line-up. .
Commenting on the company’s exceptional performance, Mr. Mohammed Kandeel, General Manager, Alfardan Automobiles, said: "We have had a fruitful first three months, a highlight of which was the Middle Eastern launch of the seventh MINI family member, the All-new MINI Paceman, as well as the introduction of the Pearl Series from BMW Individual for the BMW 7 Series and BMW 6 Series Gran Coupe, which all were introduced during the Qatar Motorshow. The increased levels of customer satisfaction and confidence in Alfardan Automobiles, is evident from our impressive first quarter results, to ensure building on this success for the remainder of the year, we will continue to strive towards providing the latest models, and highest levels of service to our discerning clientele.”
Alfardan Automobiles Sales and Aftersales Staff Graduate from World-Class BMW Sales Certification Programme
BMW Group global training programme demonstrates commitment to excellence
Doha: Alfardan Automobiles, the official BMW Group importer in Qatar, was joined by senior management from BMW Group Middle East last week for the graduation of ten of its sales and aftersales executives from the BMW Certification programme.
The BMW Certification programme is a global initiative designed to ensure all sales and after sales executives for BMW and MINI around the world represent the premium values of the brands in their dealings with customers. It sets to provide all executives with a comprehensive understanding of the products and brands they represent, and includes a number of training modules for example: product knowledge, customer service and brand behaviour. Each sales executive is required to pass all sessions to qualify for the highly sought-after accreditation.
BMW Group Middle East’s Managing Director, Dr. Joerg Breuer, was joined by Mr. Frank Nadler, Area Manager; Daniel Schreier, Regional Training Manager for BMW Group Middle East, and Mr. Mohammed Kandeel, General Manager of Alfardan Automobiles, at a ceremony in which the executives were awarded Certificates of Achievement in recognition of their accomplishment. Guests also included Mr. Ayad As-Siaidi, Sales Manager, and Mr. Chris Weglinski, Aftersales Manager for Alfardan Automobiles.
“The programme sets a benchmark for customer service,” said Mr. Mohammed Kandeel. “I’m proud to say that over a third of all graduates from across the region that took the training last year were from Qatar. It’s a great honour for the team, whose accomplishment is testament to Alfardan Automobiles‘ dedication to service excellence and proven track record of continously delivering a high quality, premium service from purchase through to the ownership period.“
A number of different certifications were awarded across the ten executives. Ms. Stephanie Hafez, Mr. Ahmed Kamal and Mr. Fawzi Osta were appointed BMW Certified Sales Executives while Mr. Aristotle Lagsit, Mr. Alan Botona and Mr. Ramy Karam were given the title of Certified Service Advisor. Mr. Asim Raza was awarded Customer Care Coordinator Assistant, while Mr. Jasper Baldovino and Mr. Ibrahim Kababiyik were both appointed Bodyshop Supervisor. Mr. Motaz Sarhan was also awarded Certified BMW Workshop Manager.
The objective of the BMW Certification Programme is to ensure BMW Group’s high standards are upheld throughout the region, and all sales and after sales executives are required to complete the course. The training programme continues throughout their careers, as performance and achievements are continuously monitored to ensure that the learnings from the training are put into action in the showroom.
Speaking at the event, Dr Joerg Breuer, Managing Director of BMW Group Middle East, gave attendees background to the programme’s origins: “This is the 10th year since BMW Group first implemented the sales certification, not only in the region, but also worldwide. The Middle East was actually one of the first markets in the world to take advantage of it, which highlights the importance that BMW Group Middle East places on the training of staff across the region. Our ten newest graduates are now equipped with the necessary skills and knowledge to perform their job to the high standards expected from a premium brand such as BMW.”
Alfardan Automobiles recently announced a 31% increase in sales in the first three months of 2013; the company was one of the five best performing Middle East markets in terms of sales growth. This success reaffirms the strength and confidence in the BMW and MINI brands and sales and after-sales service satisfaction leading to the continued rise in demand for BMW Group cars in Qatar.
BMW Group Middle East accelerates the fight against counterfeit automotive parts
Launch of regional consumer awareness campaign to tackle issue head-on
Dubai – BMW Group Middle East is warning consumers of the dangers of using counterfeit automotive spare parts flooding into the UAE and other Middle East markets.
The automotive parts industry in the GCC was reported to be worth $8.85 billion in 2012, 30 percent of which were counterfeit . Meanwhile, a separate report has revealed that counterfeit products in the UAE account for 12.5 percent of the country’s US$3.8 billion automobile spare parts market . The Saudi Arabian Customs Department has also claimed that fake vehicle parts account for around half of all road accidents in the Kingdom while in the Sultanate of Oman, 45 per cent of recent road fatalities can be attributed to vehicles running on unsafe or counterfeit spares parts3. These are just some of the alarming findings that have prompted BMW Group Middle East to launch a regional campaign to raise awareness of the existence and negative impact of using counterfeit spare parts.
Due to the perceived high expense, motorists are sometimes migrating to independent workshops or other service providers who offer copies of the original part at a lower cost. Often, these parts are unsafe for long-term use and pose a greater danger to health and safety. They also affect the vehicle’s original condition, decrease its value and in some cases, increase the car’s fuel consumption.
BMW original parts are put through the rigors of extreme crash and lab tests. They have a high reliability because of the high quality materials used in their build. The various individual components are designed and perfectly harmonized to work well with each other. The additional value is that many of the parts are maintenance free.
BMW Group Middle East is tackling the issue in the region head on via a public awareness campaign to highlight the differences between fake and genuine spare parts. The integrated media, advertising and PR campaign will focus on three areas: safety, value retention and sustainability, and will include a print campaign, online communication and displays in importer showrooms to showcase examples of original and fake spare parts for consumers to see the differences firsthand.
“The influx of counterfeit automobile parts in the region has been a growing problem because of the high customer demand. Customers often seek out a short term savings without knowledge of the adverse long-term implications it has on their vehicle, which ultimately ends up costing them more,” said Rudolf Spann, After Sales Director, BMW Group Middle East. “Consumer awareness is therefore key and must be a sustained and united effort. We all have a role to play – the government, automotive companies and consumer protection bodies. The more people who understand the dangers behind using fake products and see the benefits of purchasing original parts, the less likely they are to suffer severe or even fatal road traffic injuries and lose value on their car. As part of our commitment to the improvement of road safety and exceptional service standards and products, we are launching this campaign to encourage everyone to purchase original parts, every time."
The benefits of BMW Original Parts fall into three categories – Safety, Value Retention and Sustainability: Original BMW parts are subject to the same high quality standards as BMW vehicles, so customers can depend on them when it matters. The precision and high-quality construction of each part also guarantees that all components in a BMW work together perfectly for optimum performance and maximum safety.
Each BMW part has been designed and manufactured to fit with the exact requirements of each vehicle for optimum longevity. Using original BMW parts therefore preserves the vehicle’s original condition and keeps its value without compromising on quality. In addition, every original BMW part comes with a two-year warranty.
In terms of Sustainability, the use of BMW original parts aids in reducing fuel consumption as well as pollutant emissions. It also helps in the reduction of raw material usage because 60 per cent of the parts can be reused at the end of their lifetime.
According to the Motor and Equipment Manufacturers Association, counterfeiting of automotive parts is a 12 billion US dollar global industry. A recent report by the Organization for Economic Cooperation and Development (OECD) highlighted the Middle East as a central market for global trade in fake automotive parts, which is growing at an estimated rate of 9-11 percent a year.
“The additional threat that this industry poses is on the economy as a whole. According to the Motor & Equipment Manufacturers Association, counterfeiting of automobile parts has resulted in a loss of 750,000 jobs globally. With the automobile industry set to grow at a projected 10 per cent a year, the issue of counterfeit parts need to be addressed by both automotive companies and consumers,” added Rudolf Spann.
In the USA, the counterfeit parts market is approximately US$3 billion. The big draw for counterfeit parts is the difference in price which is estimated to be between 20 – 30 per cent. In the region fast moving parts like brake pads, filters and spark plugs are usually most susceptible to counterfeiting, with the bulk of them being manufactured in China, Taiwan, Thailand, Turkey and Korea.
BMW Group Middle East and its importers are committed to vehicle safety, value retention and safety of their customers. They continue to work with consumer protection groups to highlight the serious nature of using fake parts.
Keep cool this summer with BMW’s top driving tips
Summertime is travel time. So whether you’re going back and forth from work, or planning a road trip to visit friends and family, then BMW has a whole host of top summer travel tips to help keep you safe on the roads during the hottest months of the year.
The high summer temperatures put excessive strain on mechanical components like cooling systems, batteries and tyre pressure, so if you have not yet had time to book your car in for a service this summer, here are a few self-check tips you can do at home to at least make sure your car is in top working condition. Before you pull out of the driveway you should check the owner manual in your vehicle for guidance on how best to check that your vehicle has:
• Correct level of engine coolant
• Oil is at the correct levels
• The air conditioning works efficiently
• A full tank of fuel. Never leave it until you reach your reserve!
• Tyres have sufficient and correct air pressure
• Tyres have tread depth of at least 3mm, the recommended depth
Check the Pressure
Never underestimate the importance of checking the pressure once a month at any BMW Group showroom or leading gas station. Something as simple as a burst tyre can cause a terrible accident.
Oil is the lifeblood of your car. It keeps hardworking engine parts running clean, smooth and most importantly, cool. All service information including when the oil needs changing or topping up is projected on to the onboard computer in all BMWs making it easy and efficient for owners to receive service information.
Your brakes are the single most important safety feature on your car, especially in the summer when the roads can become slippery and overheated. So you need to make checking your brake linings a priority. Here are some signs that your brakes need to be checked:
• Your brake pedal is very hard and resistant
• Your brake pedal rests too low or too high
• Indication or warning lights on the dashboard
• Loud scraping and grinding sounds coming from the brakes
If you have any doubt about whether or not your brakes are working in tip top condition, you should contact your authorised agency partner's service centre.
Be it summer or really anytime of the year, safety is paramount and the easiest way to increase your chances of survival in the case of an accident is to wear your seat belt. While this is not only for just summer, it is an important point to note at all times. BMW recommends that this isn’t just necessary as the driver, but for every passenger in your vehicle too. Seat belts really do save lives, and being caught without one can cost you on your insurance too!
Insurance & Roadside Assistance
If you are planning road trips across the region this summer, make sure that you have adequate motor insurance to cover you on the road or if you are involved in a collision. Also check with your insurance company what your road side assistance entitles you to.
In Case of an Emergency...
As well as offering a whole host of 24-hour roadside assistance options and top notch insurance packages, BMW also recommends that you stay calm and follow the below steps in the case of an emergency:
• Turn your hazard lights on and park on the far right lane of the road out of the way from other drivers.
• Keep your boot open and use your red-emergency triangle to warn other motorists that you are stationary.
Thanks a million: BMW Middle East becomes first automotive brand in the region to reach 1 million fans on Facebook
Dubai – BMW Group Middle East has reached 1,000,000 Facebook fans – the only automotive brand in the region to reach this milestone.
This landmark comes less than three years after the world’s most successful premium automotive company launched its popular Facebook page in the Middle East in November, 2010. The pace of its growth has accelerated rapidly, with the fan base continuously growing – affirmation of the increasing popularity and success of the BMW brand in the region. The majority of BMW Middle East Facebook fans are from Jordan, Saudi Arabia, the UAE and Lebanon.
Facebook continues to be an overwhelmingly dominant force in the Middle East’s social space. According to a recent Arab Social Media Report by the Dubai School of Government, there are approximately 43 million facebook users in the Arab world, which is the equivalent of one third of the region’s total population. There is also growing reliance on technology signaling an increasing shift to mobile commerce. According to the Luxury Institute, one in three consumers own a tablet or e-reader.
“People in the Arab world trust news shared by peers on social media platforms such as Facebook over mainstream media reports. As such, we recognise the significant social and cultural impact of digital networks and the importance of including it within our marketing strategy,” said Michael Keller, Marketing Manager at BMW Group Middle East. “We always strive to launch creative and unique digital marketing campaigns, which connect and engage customers with our brand, and create standout against competitors. Our strategy is obviously the right one as demonstrated in this milestone achievement."
Model launches have proven to be big contributors when it comes to increasing “Likes” as it offers fans exclusive images and insights of the new models as well as conversations. This forms part of a detailed content strategy which focuses on delivering high quality posts, offering product previews and allowing customers to book test drives through the Facebook page’s application.
The one million mark achievement is testament to the success and increasing popularity of the world’s most successful premium automotive brand here in the Middle East, with a record 24 per cent increase in sales for January – May 2013.
Accelerating ahead: the BMW 6 Series Gran Coupé records incredible success in first year
Middle East – BMW Group has reached the one year anniversary of the launch of its first four-door coupé in the history of the brand – the all-new BMW 6 Series Gran Coupé – with sales that have surpassed the company’s expectations, proving the vehicle’s success and importance within its premium segment.
On a global level, the BMW 6 Series Gran Coupé leads within the BMW 6 Series model line-up and is a driving force behind the range’s overall sales achievements.
In the Middle East region, the success story continues with the 6 Series Gran Coupé representing one of BMW Group Middle East’s most successful introductions within its segment. In the first four months of 2013, the BMW 6 Series Gran Coupé achieved market leader position in its premium segment – an impressive first year achievement. With more than 1200 vehicles sold in the first 12 months, the model is one of the company’s best-sellers together with the X5 Sports Activity Vehicle, X6 Sports Activity Coupé, flagship 7 Series, 5 Series and BMW 3 Series.
The UAE was the biggest market, with almost half (49%) of BMW 6 Series Gran Coupé regional sales and 300 vehicles sold, followed by Kuwait (116) and Saudi Arabia (106), accounting for 19% and 17% respectively.
A large part of the BMW 6 Series Gran Coupé model’s success is attributed to its unique combination of elegant yet sporty design, the driving performance, exclusive interior ambience, travel comfort and practicality.
Earlier this year, BMW enhance the model’s desirability even further by introducing the sporty M-Powered version: the BMW M6 Gran Coupé. The vehicle combines expert engines, sport-tuned suspensions, exceptional technology with luxury and aesthetic appeal. It is immediately recognisable as an elegant and sporty 6 Series, but with enhanced M styling design cues that make it look sportier and more powerful. Its 4.4 litre V8 engine with M TwinPower Turbo technology delivers 412kW/560hp and propels the BMW M6 Gran Coupé from 0 to 100 km/h in just 4.2 seconds – a winning formula that will no doubt add to the BMW 6 Series Gran Coupé success story.
Alfardan Automobiles Achieves Record First Half Performance for BMW Group Sales
• BMW 6 Series models and X6 drive 28% increase for BMW brand
• MINI’s popularity continues to grow with 9% sales growth
Doha – The most successful first half in Alfardan Automobiles‘ history, the official BMW Group importer in Qatar has registered a 28% and 9% growth in BMW and MINI sales respectively during the first half of 2013 compared to the same period in 2012.
Testament to the strength of the Qatari market, these figures highlight the high demand for BMW Group vehicles and the importance of Alfardan Automobiles‘ enhanced customer service, extensive product offering and premium facilities to cater for the brands’ ongoing growth.
Commenting on the sales growth, Mr. Mohammed Kandeel, General Manager of Alfardan Automobiles, said: “Our first half results are a direct reflection of the company‘s exceptional standards across all areas of the business. Our aim is to continue on this success path by further investing in our facilities and staff in order to exceed all customer expectations and fuel the ongoing growth of the BMW Group brands in Qatar. Looking ahead of the rest of the year, we have some exciting new models to launch, that together with ongoing great customer service, makes us confident that our impressive performance will continue throughout the remainder of 2013.“
Alfardan Automobiles is the third best performing Middle East market in terms of sales growth for BMW and MINI. Demonstrating the continued growth of Qatar’s premium automotive industry, the company's impressive first half year numbers also highlight Qatari customers’ appetite for luxury vehicles.
The BMW 6 Series was one of Alfardan Automobiles’ bestselling model ranges, with a 235% increase compared to the same half year period in 2012. The all-new BMW 6 Series Gran Coupé, that was launched in Qatar last year, was a driving force behind the company’s positive sales achievements.
Other models that showed positive double digit sales increases included the BMW X3 (129%), the BMW X5 Sports Activity Vehicle (110%) and the BMW X6 Sports Activity Coupé (61%).
The MINI brand also continues to grow with a 9% increase during the first half of the year, an impressive achievement when operating in a market that predominantly favours large, luxury vehicles. Contributing to these outstanding results were the MINI Hatch and MINI Roadster, the first open-top two-seater MINI.
Overall, BMW Group Middle East reported a 22% growth in sales for the first half of 2013 compared to the same period last year, the world's most successful premium automotive manufacturer delivered a record breaking 12,657 BMW and MINI vehicles to customers across 13 Middle East markets.
BMW Concept M4 Coupe – the true essence of BMW M
Pebble Beach/Munich. On 15 August, surrounded by both current and historic BMW models, BMW M tonight offered a first outlook on a highperformance sports car of tomorrow – the BMW Concept M4 Coupe. The car was unveiled at the BMW opening media reception for the iconic annual Pebble Beach/Monterey automobile weekend.
“The BMW Concept M4 Coupe reflects the BMW M philosophy in ideal form: It combines motor racing genes and unrestricted everyday suitability in a highly emotional overall concept. For four generations, the BMW M3 has put motor racing on the road and the BMW Concept M4 Coupe consistently continues to pursue this fundamental idea. The new model designation “M4” refers – like all other BMW M automobiles – to the series on which this concept car is based,” explains Dr. Friedrich Nitschke, President BMW M Division.
THE DESIGN OF THE NEW BMW CONCEPT M4 COUPE. The BMW Concept M4 Coupe, finished in the colour “Aurum Dust” exclusively developed for this model, continues with BMW M’s design language – strong in character, emotional and extremely dynamic. From every perspective it is the embodiment of agility, dynamism and superior performance. Large air inlets in the dynamic front, a swift design language in the side and a sporty, low rear give clear visual indication of the car’s tremendous dynamic potential. CFRP (carbon fiber reinforced plastics) elements such as the front splitter, the roof, or the rear diffuser underline the optimized lightweight concept down to the smallest detail.
“At BMW M, design is above all an expression of function. Each design element is based on the underlying technical demands of the BMW M high performance concept. Thanks to this authenticity, the design provides a taste of what can be experienced with each model: Power, precise control and superior handling – an unforgettable driving experience on the racetrack as well as on the road” says Adrian van Hooydonk, head of BMW Group Design.
THE FRONT END. Faceted surfaces, precise contours and distinctive visual depth shape the powerfully expressive front end of the BMW Concept M4 Coupe. The classic “BMW face” with its double kidney and a modern interpretation of the twin round headlamps featuring LED technology provides the car with a distinctive identity, making it recognizable as a BMW M automobile at very first glance. The bonnet with its characteristic power dome symbolises the immense power of the engine that lies beneath it. This dynamic element is further emphasized by a distinctive contour. A further striking feature on the front of the new BMW Concept M4 Coupe is the BMW M double bar kidney grille: The black kidney grille bars imitate the characteristic M double spoke design of the BMW M wheels, the M4 emblem on the kidney grille adding an exclusive accent to the front end.
The powerfully shaped front apron sporting the carbon fibre front splitter immediately catches the eye. The three large air intakes supply the high performance power unit with sufficient cooling air. At the same time, the interplay of surfaces, contours and volume authentically express the car’s supreme potential. The sharply outlined vertical air vents located in the outer section of the side air intakes, the socalled Air Curtain is a design statement of its own. Together with the Air Breather, this feature ensures the aerodynamic closure of the wheel arches and consequently, improved air flow and fuel consumption.
THE SIDE. Viewed from the side, the dynamic impression conveyed by the front end continues. Astreamlined, flat silhouette and an athletic body design characterize the BMW Concept M4 Coupe. Typical BMW proportions – a long bonnet, long wheelbase, setback greenhouse and a short front overhang – create an exceptionally dynamic appearance even when the car is at a standstill. Muscular wheel arches and the powerfully expressive surface language reveal the BMW Concept M4 Coupe’s supreme performance capabilities at very first glance. The flowing roofline enhances the BMW Concept M4 Coupe’s sporty design with elegant finesse. As a visible hightech lightweight element, the contoured CFRP roof characterizes the BMW Concept M4 Coupe’s technically innovative design.
The CFRP roof reduces weight and ensures a lower centre of gravity, thus facilitating an even sportier driving experience. Here, form and functionality are optimally combined in typical BMW M fashion.
The coupelike roofline flows into the muscularly designed rear end, which then adopts the contour of the roof. A rear spoiler lip is integrated into the trunk lid for optimum downforce. Thanks to this feature, the BMW Concept M4 Coupe not only has better downforce values, but when viewed from the side, also gains in volume and length, in athletic presence. Below it, the boldly shaped, muscular sill emphasizes the car’s sportive stance on the road.
Aconspicuous detail on the car’s side panels is the redesigned M gill. This characteristic M design element constitutes a both sporty and functional statement. On the Concept M4 Coupe, the M gills incorporate the Air Breather, which together with the Air Curtain within the front apron serves to ventilate the wheel arches and facilitate better airflow values. Exclusively designed, bicoloured 20” M light alloys boasting the typical M double spoke design complete the sportive design of the car’s sides. The five filigree doublespokes rims with polished outer surfaces reveal M Carbon ceramic brakes.
THE REAR. The muscular rear end of the BMW Concept M4 Coupe gives visual indication of the car’s supreme power. The entire tail section boasts a sculptural and broad appearance. The large shaded areas beneath the spoiler give the rear end an even flatter and athletic appearance. At the same time, the flat taillights located far to the outside, the wide track and the powerfully flared wheel arches underscore the car’s stable stance on the road. Horizontal lines accentuate the car’s width, lowering the visual centre of gravity even further.
Within the tail section of the BMW Concept M4 Coupe, the design feature of the front apron comprising faceted surfaces is formally replicated and continued further. The interplay of surfaces and precise contours around the optical air vents further accentuates the rear end’s dynamic design. Twin tailpipes are a characteristic M feature on the rear end. The two pairs of carbon fibre tailpipes are encompassed by the sculptural rear apron. A carbon fibre rear diffuser completes the overall aerodynamics package.
Alfardan Automobiles Presents latest BMW models in Qatar
New BMW 5 Series and All- New BMW 3 Series Gran Turismo
Qatar: Alfardan Automobiles, the official BMW Group importer in Qatar, has presented the BMW’s latest models.
Commenting on the arrival of the newest additions to the BMW Group stable in Qatar, Mr. Mohammed Kandeel, General Manager of Alfardan Automobiles, said: “The new BMW 5 Series, the leader in the executive saloon segment globally and in the Middle East, uniquely combines outstanding dynamic performance and efficiency, superior ride comfort and advanced connectivity turning heads amongst car aficionados here in Qatar. As is the All-New BMW 3 Series Gran Turismo, which follows in the tyre tracks of the latest generation BMW 3 Series sedan that we launched early last year. Its distinct character – dynamic and sporty, while versatile and spacious – is very exciting. We are confident that these two models will prove popular among our customers and BMW enthusiasts in Qatar.”
The BMW 5 Series
The current generation of the BMW 5 Series is the company's best-selling so far. Over one million units have been sold worldwide since its launch in 2010, and in the last two years, annual sales have increased by 50 percent. In the Middle East, the BMW 5 Series Sedan took pole position as the company’s bestselling model in 2012 and in the first six months of this year.
The design modifications and technology enhancements of the new BMW 5 Series, coupled with innovative new features to the range of BMW ConnectedDrive technology, will all raise the appeal of the BMW 5 Series model family a notch higher.
The new BMW 5 Series will be available in the following variants; BMW 520i, BMW 528i, BMW 535i and BMW 550i. The new generation of the V8 engine with BMW TwinPower Turbo technology found under the bonnet of the BMW 550i takes to the stage armed with a 10 per cent rise in output yet also significantly reduced fuel consumption. The power plant generates 330 kW/450 hp from its 4.4-litre displacement. The multi-award-winning straight-six delivers 225 kW/306 hp to the BMW 535i. The engine powering the BMW 520i develops 135 kW/184 hp, while the unit offered for the BMW 528i from the launch of the new BMW 5 Series boasts revisions to various details and delivers 180 kW/245 hp.
The All- New BMW 3 Series Gran Turismo
On a global level, the BMW 3 Series continues to be BMW Group's best-selling model series consistently accounting for more than a quarter of the company's global sales. In 2012, every fourth BMW sold was a 3 Series. The success story of the BMW 3 Series over the past 37 years has made it the world's best-selling premium car.
The All- New BMW 3 Series Gran Turismo adds an innovative new concept to the already successful line-up. It combines the Sedan’s dynamic, sporting genes with practicality, and versatility, qualities which are backed up by a palpable increase in space and driving comfort.
Inside the cockpit, this slick new model featuring four doors with frameless windows and a coupé-style downward-sloping roofline, the BMW 3 Series Gran Turismo is immediately recognisable as a member of the latest generation BMW 3 Series line-up. Generous interior dimensions allow the passengers in every seat to sit back and enjoy an impressive feeling of space and unbeatable freedom of movement significantly more comfortable.
The cocooning nature of the interior, complemented by its design forms, colour scheme and materials, creates a lounge-style ambience which allows passengers to enjoy short trips and long journeys alike in relaxed comfort.
The rear of the All-new BMW 3 Series Gran Turismo is highlighted by horizontal surfaces and lines emphasising muscular width and unshakable road holding. Another highlight is the rear spoiler which automatically extends at speeds over 110 km/h and retracts at speeds under 70 km/h. It can also be manually controlled from the driver side window switch control.. The wraparound section below the spoiler has an extremely flat appearance and visually lowers the stance of the rear. The interplay between light and shadowed surfaces generates dynamism even when the car is stationary.
The All-New BMW 3 Series Gran Turismo will debut with the 320i GT variant, which features the BMW four cylinder TwinPower Turbo engine generating 135 kW/184 hp and accelerates from 0 to 100km/h in 7.9 seconds.
Both the new BMW 5 Series and BMW 3 Series Gran Turismo will feature the suite of on-board BMW ConnectedDrive technology featuring a host of driver assistance systems and mobility services designed to enhance safety, convenience and in-car infotainment. Both cars are now available at Alfardan Automobiles showrooms.
The all-new BMW 4 Series Coupé: The beginning of a new generation from BMW
Latest BMW Coupé to make its debut in Qatar
Doha – All set to burn rubber and get customers’ pulses racing, the sporty and athletic two-door BMW 4 Series Coupé has arrived in Qatar following its unveiling to global audiences at the IAA International Frankfurt Motor Show earlier this month.
Representing the fourth generation of BMW’s mid-size coupé, the all-new
BMW 4 Series Coupé embodies the sporty nature of the premium segment in every aspect of its design, performance and dynamics. The ‘4’ in its model designation signals outstanding styling and positioning while emphasising not only its standalone design, but also an even greater technical differentiation.
The muscular and purposeful design of the all-new BMW 4 Series Coupé highlights its dynamic abilities. Starting with a large, wide air-intake in the front apron which accentuates the vehicle’s increased width. This is capped at both ends by apertures for aerodynamically motivated air-curtains which are complemented by air-breathers located just behind the front wheels. The new model is visibly larger in width and wheelbase, and its dynamically stretched coupé silhouette sits considerably lower to the road. This, together with its hallmark BMW short overhangs, a long bonnet and set-back passenger compartment with flowing roofline, gives the BMW 4 Series Coupé a balanced appearance.
Xenon headlights are standard, while Adaptive LED twin headlights are optional – they team up with the slightly forward-slanting BMW kidney grille and twin round circular headlights which make the new 4 Series Coupé instantly recognisable as a BMW.
Commenting on the launch, Mr Mohammed Kandeel, General Manager of Alfardan Automobiles, said: “The all-new BMW 4 Series Coupé has been one of the most eagerly anticipated cars in recent time thanks to its perfect blend of design, sporting performance and advanced technology. Our customers are constantly on the lookout for the best and most premium vehicles and as such, I have the utmost confidence that the all-new BMW 4 Series Coupé will be a huge success – it’s an exciting new addition to our portfolio of BMW vehicles.”
The sporty character of the BMW 4 Series Coupé is equally apparent in the car’s rear. Horizontal lines and L-shaped LED taillights spaced very far apart combine to emphasise the car’s muscular wheel arches and wide track. Another distinctive element in the rear design is the bumper. Its distinctive trim element made of satinated aluminium – echoing the threefold division of the front air inlets – also emphasises the rear’s width. The two tailpipes are enclosed by the bumper, and are flanked by small upward sweeps for added dynamism and sophistication.
Once inside, the interior of the BMW 4 Series Coupé is dominated by
BMW Individual colours and materials which ooze luxury. Black and Schiparelli Brown as well as sustainably tanned leather radiate exclusivity and sporting appeal, while the clever use of superimposed design lines and surfaces emphasise the model’s outstanding dynamic ability. In addition to a discreet embossed ‘BMW Individual’ designation on the upholstery and entry sills, the seats have decorative hand-plaited leather elements running along the seat edges that are echoed on the foot mats and leather cup holders. Not restricting user customisations, the BMW 4 Series Coupé will have alternate interior options under the ‘Sport’, ‘Luxury’ and ‘Modern’ lines as well as the M Sport Package.
The new BMW 4 Series Coupé deploys a unique combination of driver assistance systems and mobility services – available as standard or as an option under the BMW ConnectedDrive banner – to set the benchmark in terms of safety, comfort and infotainment. These include the latest BMW Professional Multimedia Navigation system, Head-up Display, Driving Assistant, Lane departure warning system glare-free High-beam Assistant and Park Assist.
BMW Professional Multimedia Navigation now includes enhanced 3D graphics, greater functionality, a new iDrive Touch Controller for writing text and a movable cursor in the interactive map.
The Driving Assistant option uses a camera mounted in the rear-view mirror to detect a possible collision and prepare braking creating pressure for faster response and shorter braking distance.
The new BMW 4 Series Coupé will initially be available with a choice of two
BMW TwinPower Turbo engines: 435i and 428i and will be supplemented by the 420i in January 2014. The two engines available from launch – the 3.0-litre six-cylinder 435i and the 2.0-litre four-cylinder 428i are both direct-injection turbocharged delivering 306hp and 245hp respectively.
BMW 7 Series Individual Cars deliver unique luxury, elegance and exclusive style to discerning Qatari customers
Qatar – Alfardan Automobiles, the BMW Group importer in Qatar, has welcomed new BMW 7 Series Individual models to its West Bay showroom this month.
The new customised BMW Individual models are the latest creation from BMW Individual; the personalized optioning programme, which provides a range of different material, paint and interior trim options enabling customers to tailor their vehicle to a design that suits their individual style.
The BMW 750Li Individual features an exclusive Topaz Gold exterior colour that reflects pure gold and another Neon Blue exterior colour that stands out in the day light with its bright shine and dazzle. On the interior, this unique model is available with the BMW Individual two-tone ‘Merino’ caramel and black or ‘Merino’ champagne and black leather.
The BMW 750Li Individual also comes with BMW Individual fine-wood trim crafted from the finest hand selected woods. This model illustrates unique elegance in the fine-grain interior trim in satin walnut or honey brown giving customers the highest quality finish in the truest sense of the word.
The BMW 740Li Individual is available in colour options that include Twilight Purple, Bronze and Ferrari red. The Ferrari red model is offered with the M sports package featuring M sports Aero Dynamic Body Kit, Leather steering wheel and wheel trims. This model is available with two interior options: Leather Dakota Saddle Brown and Veneto Beige.
The material across both models is meticulously selected to preserve the natural character. The absence of artificial embossing and surface treatments results in an ideal combination of natural luxury and velvety softness appealing to all senses.
The BMW 740Li Individual also comes with BMW Individual fine-wood trim in the popular ‘Grain light high-gloss’ or ‘Burled walnut’ options that further highlights the sleek design of the BMW 7 Series delivering a premium brand experience and style.
Commenting on the arrival of the new BMW 7 Series Individual models, Mohammed Kandeel, General Manager of Alfardan Automobiles, said: “We are noticing an increased demand for our BMW Individual programme in Qatar. More and more of our customers are enjoying the experience of owning a vehicle that is unique and one-of-a-kind. By introducing the new individual colours and interior trims, we are meeting this demand and delivering our top-of-the range flagship model with high quality materials, paints and interior trims options.”
Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. The programme launched with the aim of leading the trend towards individuality by concentrating on customers looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction, design and function.
The All-New BMW X5 Officially Launched in Qatar
A True Luxury and A Powerful Personality
Doha – Alfardan Automobiles, official BMW Group importer in Qatar, has welcomed the all-new BMW X5 - pioneer of the Sports Activity Vehicle segment and global market leader in its class – in a glamorous evening at the BMW showroom, in Al Sadd.
Since its launch, the BMW X5 has been setting milestones in its class – a class of which it was the founding member. And now it’s back. In its third generation, the BMW X5 has again surpassed its own benchmark – as an SAV (Sports Activity Vehicle) that delivers outstanding luxury and unparalleled comfort in every regard and never fails to exceed expectations.
The BMW X5 is one of BMW's best-selling series accounting for almost a third of all BMW models sold globally. Additionally, the BMW X5 is one of the best-selling BMW Models in Qatar.
The striking curves on the all new BMW X5 signify a personality that never fails to announce its one overriding attribute: supremacy. From the first sight at the new BMW X5, eyes will be instinctively drawn to its compelling design. The All New BMW X5 features an expressive front with twin circular headlights and optional Adaptive LED feature, extending into the new broad-set kidney grille, an elegantly stretched silhouette. Side on, the eye-catching curved air-breather over the athletically moulded wheel arches; horizontal lines and taut surfaces optimise the models aerodynamic properties, a new distinctive rear with new aero blades can be seen along with a newly shaped rectangular exhaust pipe and accentuated lights for a more distinctive look, blending with the athletic side contours generate a masculine look that’s beyond compare. No matter when and where the all new BMW X5 is encountered, one thing is certain – its exclusive appearance will turn heads and take breaths away.
In the cockpit of the all new BMW X5, all the controls – such as the iDrive Touch Controller – are fully geared towards the driver and the overall clarity of the design is a pleasure to behold. In addition, the BMW iDrive controller features a new touch sensitive controller for intuitive and convenient operations of the iDrive system. Instead of having to scroll for letter input, users can now write letters on the surface of the iDrive controller. The various BMW ConnectedDrive assistance systems are also clearly focused on one overriding goal: ultimate comfort and safety. Where in case of slow moving traffic for instance, the Traffic Jam Assistant, assumes control of the vehicle, automatically moving forward, maintaining a safe distance to the car in front and steering.
The all new BMW X5 houses a more luxurious interior environment with a fine selection of high quality leather and trims, atmospheric lighting options and increased spaciousness. Due to the model’s 3.2cm extended wheelbase, the cockpit now plays host to a newly raised seating position and striking horizontal lines which extend into the door trim and noticeably enhance the interior. When it comes to storage, the boot can now hold 650–1,870 litres.
The All New BMW X5 makes its grand debut with a newly developed Xdrive50i - BMW TwinPower Turbo eight-cylinder V-shape petrol engine. This newly developed BMW power plant combines two turbochargers with Valvetronic, Double-VANOS and High Precision Injection. Delivering a torque of 650 Nm, this engine offers impressive power reserves, with an output of 330 kW (450 hp), it accelerates the new BMW X5 from 0 to 100 km/h in just 5.0 seconds.
By February 2014, the BMW X5 xDrive35i, BMW TwinPower Turbo six-cylinder in-line petrol engine, will be introduced. This engine model combines a TwinScroll turbocharger with Valvetronic, Double-VANOS and High Precision Injection. And it delivers impressive performance figures: 225kW (306hp), a maximum torque of 400Nm, acceleration from 0 to 100 km/h in 6.5 seconds.
The All-New BMW X5 features a huge array of intelligent technologies that take efficiency and dynamism, comfort and safety to a whole new level – even when it goes off-road.
The Driving Experience Control switch is fitted as standard with Comfort, Dynamic and Professional adaptive suspension packages and Adaptive M suspension which can be specified to enhance the car’s sporty handling properties and ride comfort.
BMW Group’s commitment to reducing fuel consumption and emissions is as visible as ever as this model boasts weight minimisation features, optimised air guidance, enhanced engine technology and the standard-fitted – and extremely efficient – eight-speed automatic gearbox with additional BMW EfficientDynamics technology; Auto Start Stop function, ECO PRO mode including coasting function and Proactive Driving Assistant.
All the expectations aroused by the masterly presence of the new BMW X5 will be confirmed and surpassed when it is seen in action. From supremely sporty or comfortable, the optional adaptive suspension packages ensure optimal contact with the road in every driving situation. When combined with the intelligent BMW xDrive four-wheel drive system, the X5 delivers an unforgettable driving experience regardless of the road surface or weather conditions, all while providing outstanding safety and the ultimate in driving pleasure.
Commenting on the launch of the all-new BMW X5, Mr. Mohammed Kandeel, General Manager of Alfardan Automobiles, said: “The BMW X5 has been the pinnacle in Sports Activity Vehicles since its inception. The new vehicle builds on these foundations and combines added comfort, design and power in a Sports Activity Vehicle that appeals to our clients in Qatar. We are certain that this model will continue the X5 success journey across the years since it was first launched”.
The BMW X5 is BMW Group’s best-selling Sports Activity Vehicle and has over the years continued to set new standards in the automotive industry in terms of its unusually sporty characteristics and innovative on-road technology. The third generation will once again establish a new benchmark in its class and ensure that this X model family member stays in pole position.