Doha: From Hollywood to Qatar; Alfardan Automobiles, the exclusive BMW Group importer in Qatar, held an exclusive viewing of the long-awaited Paramount blockbuster “Mission: Impossible - Ghost Protocol” for VIP guests one day before the movie opened to the general public.

As the film’s main automotive partner, BMW Group provided the long awaited blockbuster movie with many of its latest cars, including the yet-to-launch BMW Vision EfficientDynamics concept car, which has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars. The upcoming BMW i8, which was inspired by the BMW Vision Efficient Dynamics concept vehicle, will enter series production in the coming years, and is expected to redefine the concept of supercars, erasing the misconception that sustainable mobility comes at the expense of dynamic performance.

In addition to that, the BMW 6 Series Coupe and Convertible, and the BMW 7 Series also made appearances in the movie, which was partly filmed in Dubai in the United Arab Emirates. Both the BMW 6 Series Coupe and Convertible are involved in exciting scenes in the movie, including an exhilarating car-chase scene through the streets of Dubai. Guests expressed great interest in the BMW 6 Series Coupe especially, which was launched in Qatar just last month, and was met with great interest by viewers who were thrilled by its dynamic design and performance.

Held at Villagio Mall Cinema Complex in Doha, the movie’s national premiere was attended by VIP guests and media officials . As an added treat for its guests, Alfardan Automobiles displayed the BMW 6 Series Coupe at the Villagio Mall Cinema Complex, allowing them an up close look at the vehicle.

Mr. Mohammad Kandeel, General Manager of Alfardan Automobiles, said: “As the importer of BMW in Qatar, It is a pleasure for us at Alfardan Automobiles to be part of the success of this movie in Qatar. We are aware of the passion our customers have for the BMW brand and models, and we are therefore keen to share this unique experience with them.”

“The feedback we received was extremely positive, and our customers have enjoyed the thrilling movie and were overwhelmed by seeing the capabilities of BMW models, their performance and their featured technology demonstrated throughout the movie,” he added.

“Mission: Impossible – Ghost Protocol”, directed by Brad Bird, opened in cinemas in Qatar on December 15th.

02.01.2012

Doha - Alfardan Automobiles, the exclusive importer of BMW in Qatar celebrates its continuous alliance with Qatar’s Tennis Federation in its fifth year by sponsoring this year’s Qatar ExxonMobil Open, providing a fleet of 40 luxurious BMW 7 Series for the transportation needs of players and officials as being the tournaments Official Car Sponsor.

The fleet of chauffeur-driven BMW 7 Series are the Official VIP Shuttles for the officials and tennis stars like the Three-time Doha champion Rafael Nadal, Roger Federer, Jo-Wilfriend Tsonga, Gael Monfils and Nikolay Davydenko who will experience the ’Joy’ of BMW throughout the entire duration of the tournament.

Alfardan Automobiles together with Qatar Tennis Federation eminent the opening of the tournament with the presence of Board member and tournament director of the Qatar Tennis Federation Mr. Karim Al Alamy, and Mr. Mohamed Kandeel, General Manager of Alfardan Automobiles, to commemorate the continuous partnership between the two organisations.

To celebrate the sponsorship and the start of a new year, Alfardan Automobiles is offering an exceptional and exclusive offer on the starting price of the
BMW 7 Series from the first day of the tournament and valid for a limited period only. The BMW 7 Series saloon is the elite flagship model of BMW, and combines all the virtues of sheer driving pleasure, from luxury, dynamics, design, performance, exclusive quality, safety, and efficiency.

The Qatar ExxonMobil Open 2012, in its twentieth anniversary edition will take place from the 2nd to the 7th of January 2012 at the Khalifa International Tennis & Squash Complex, where tennis enthusiasts can gather to watch their favourite tennis players compete on the court, and also enjoy the display of BMW Cars at the event, including the All New BMW 6 Series Convertible, the BMW 5 Series and the BMW 7 Series.

Mohamed Kandeel, General Manager of Alfardan Automobiles, said: “We are in the midst of a period of celebrations for sporting events in Qatar, following the success of the state of Qatar in hosting the Arab Games in Qatar for the first time in 2011. Alfardan Automobiles has been a consistent supporter of sporting events in Qatar, and we are delighted to extend our partnership with Qatar ExxonMobil Open 2012, and we look forward to being part of the success of Qatar in hosting more premium local, regional and international sporting events.”

Under the direction of the Qatar Olympic Committee, the Qatar ExxonMobil Open has become one of the most exciting and prestigious tournaments on the ATP circuit. Now in its 20th edition, the tournament, which awarded a multimillion money prize, is expected to be watched by more than 35,000 tennis fans in 2011 and to have a viewership of more than 360 million households in 115 countries.

02.01.2012

Doha – The all new sixth generation BMW 3 Series – the world's best-selling premium car – has made its Middle East debut at the Qatar Motor Show today.

Having sold 12.5 million cars since its launch in 1975, the BMW 3 Series continues to be BMW Group's best-selling model series consistently accounting for more than a quarter of the company's global sales. In 2010, every third BMW sold was a 3 Series. The success story of the 3 Series over the past 37 years has made it the world's best-selling premium car.

Commenting on the Middle East debut, Mr. Mohammad Kandeel, General Manager of Alfardan Automobiles said: “We are very proud to start this year with the launch of such an important BMW model and to be the first Middle East market to showcase this car to the public. The new car is bigger, sportier and more dynamic, and the first BMW model to offer three different lines: Modern, Sport and Luxury. Within each line, one can choose a number of exclusive equipment variants to suit their taste."

The new powerful design elements include a new BMW face, with flat headlights reaching along as far as the BMW kidney grille. This emphasises the elegantly dynamic design of the new BMW 3 Series, which has increased in length (+93mm), width (front +37mm, rear +47mm) and wheelbase (+50mm) compared to the predecessor model, giving the car an elegant and athletic silhouette.

Inside the new BMW 3 Series, the noticeable increase in space means significant benefit for the rear passengers. The classic BMW interior surfaces and lines flow over the instrument panel towards the front passenger side of the cabin, where they form a smooth and protective border. The cockpit wraps around the driver and ensures that all important functions are within easy reach.

Drive and chassis technology have always been key areas of expertise for the brand, and agility and driving dynamics remain outstanding attributes of the new BMW 3 Series. A choice of two powerful four-cylinder engines: 335i and 328i with an eight-speed automatic gearbox and TwinPower Turbo technology will be available for the new 3 Series offering more EfficientDynamics technology that make the new 3 Series more economical and lower in pollutant emissions compared to the predecessor model.

BMW EfficientDynamics technology includes the new Driving Experience Control switch which comes with four driving programmes allowing the driver to choose between sporty, ultra sporty, comfortable and extremely economical driving. ECO PRO mode, a new feature on the 3 Series, helps drivers maximise fuel economy through their driving style, thereby enabling them to increase the distance they can travel on each tank of fuel.

Under the umbrella of BMW ConnectedDrive, features that give the driver and passengers information and services to help make their driving experience safer and more comfortable, the new BMW 3 Series offers the latest-generation full-colour Head-Up Display, which projects key information in 3D onto the windscreen so it appears directly in the driver’s field of view. Also available is Surround View with Side View and Top View, which gives a bird’s-eye perspective of the vehicle and the area around it.

Following a very strong presence at last year’s Qatar Motor show, Alfardan Automobiles demonstrated its intentions to shine again this year showcasing eight BMW models at its stand: starting with BMW 7 Series showcasing the exclusive BMW Individual programme and the inspiring new BMW 6 Series will be on display in Convertible and Coupe body styles. Fans of the BMW M Division will have the opportunity to see the latest edition of the BMW M5, which was launched last month.

2011 was a milestone year for Alfardan Automobiles, as the importer achieved 26% growth in BMW and MINI sales, the highest in the Gulf and Levant, and was one of the top five markets in terms of volume of BMW Group vehicle sales in the Middle East.

23.01.2012

- Alfardan Automobiles - BMW sponsors tournament for sixth consecutive year
- Fleet of BMW 7 Series, 5 Series and X5 cars available to players, organisers and officials
- Alfardan Automobiles reiterates its commitment to the support and promotion of premium international sport events in Qatar

Doha –The world’s top golfers competing in the 15th Commercialbank Qatar Masters 2012, the tournaments officials and organizers enjoyed sheer driving pleasure, with a luxury fleet of more than 60 BMW 7 Series and BMW 5 Series and BMW X5 vehicles for their transportation throughout the tournament.

Marking the sixth consecutive year that Alfardan Automobiles - BMW has been named ‘Official Car’ of the prestigious annual Golf tournament, participation at the 2012 edition reiterates Alfardan Automobiles’ commitment to the support and promotion of international sport events in Qatar.

“The quality and range of sporting events that take place in Qatar is a powerful testament to the country’s position as a world-class sporting destination and ability to drive economic growth to the region,” said Mr. Mohammed Kandeel, General Manager of Alfardan Automobiles. “Thanks to the country’s successful 2022 World Cup bid, all eyes are now on Qatar and we are proud to be a longstanding sponsor of an event that will be yet another icon of the country’s capabilities in hosting and organising international sporting events,” added Mr. Kandeel.

Operating in one of the fastest-growing markets for BMW, MINI and Rolls-Royce Motor Cars, Alfardan Automobiles continues its expansion in Qatar with a number of exciting new models to launch in 2012, including BMW’s all new 3 Series and the new MINI Roadster that were unveiled for the first time in Qatar last month during the Qatar Motor Show 2012.

The Commercialbank Qatar Masters 2012 took place from February 2nd – 5th in Doha, with the participation of the world’s top golfers such as world number two Lee Westwood, world number four Martin Kaymer and 2011 Commercialbank Qatar Masers Champion Thomas Bjorn, ensuring that the international spotlight will remain on Qatar.

05.02.2012

Doha - Last weekend, amateur golfers from Qatar competed in the national round of the world's largest amateur tournament series for the aim of securing their place in the World Final of the BMW Golf Cup International.

The three winners from Qatar; David Borrows, Nasser Ali Al-Kaabi and Yanling Wang will be flown to the BMW Golf Cup International Final where they will tee off against more than 100 other golfers representing over 30 countries at the Sentosa Golf Club in Sinagpore starting 5th of March 2012.

With around 80,000 golfers competing from over 30 different countries every year, the BMW Golf Cup International is one of the most renowned and largest international tournament series for amateurs and forms an integral part of the BMW Golfsport programme. Players fall in to one of three categories: Men A (up to handicap 12), Men B (handicap 13 to 28) and Ladies (up to handicap 28). Qualification tournaments take place in the respective countries to determine national winners in each category. Each victorious trio then goes on to compete in the World Final.
Alfardan Automobiles, BMW Group‘s importer in Qatar, and for the occasion of the national qualfying leg, is launching an exclusive opportunity to own a prestigious BMW. Valid for a limited period only, customers can purchase a new BMW X6 at an exceptional price or receive one year’s free comprehensive insurance.

“At Alfardan Automobiles, we always aim at being at the forefront in offering our customers exciting ways to own a new BMW vehicle,” said Mr. Mohammed Kandeel, General Manager of Alfardan Automobiles. “Through this promotion, customers will have the opportunity to experience the same sheer driving pleasure that the BMW lovers and Qatar golfers enjoy through our ongoing collaboration with world-class golfing events,” added Kandeel.

In addition to the tournament, Alfardan Automobiles has displayed a range of BMW models at the Doha Golf Club among which are the BMW X6, BMW 5 Series and the BMW 6 Series.

The three winners in the Qatar National Final will represent Qatar in the BMW Golf Cup International which will take place at the Sentosa Golf Club in Sinagpore starting 5th of March 2012.

15.02.2012