For the second year running, BMW has received the honor of being the official car of the Commercialbank Qatar Masters 2008 Golf championship. Alfardan Automobiles, the exclusive importers of BMW, MINI and Rolls Royce in Qatar, will make available a fleet of cars from their luxurious BMW and Rolls Royce ranges for the tournament, scheduled to be held in Doha between January 24th and 27th 2008. In addition, Alfardan has also announced the prize of a BMW 650i for the player who beats the existing course record of the Doha Golf Club, the venue of the championship.

The world’s top golfing talent will descend on the city to battle it out for the $2.5 million in prize money, and perhaps more importantly the prestige of victory at one of the most important events on the global golfing calendar. “It is our pleasure to partner with Commercialbank once again for the Doha Masters,” said Mr. Omar Alfardan, President of Alfardan Automobiles. “It’s an important event that draws the attention of the entire sporting world and moreover, golf is a sport where elegance and execution are paramount, just like at BMW,” he commented.

As the official car, BMW will provide a large fleet of chauffeur driven brand new BMW X5 cars for the professional players, officials, and VIP guests. “Top celebrities and athletes including Actor Omar Sharif, Anna Kournikova, Boris Becker, Natalie Imbruglia, Carl Lewis and others will be transported in Extended Wheelbase (EWB) Rolls Royces, the very embodiment of luxury and class,” said Mr. Naim Majdalani, Director of Sales & Marketing for Alfardan Automobiles. “In addition, any player who manages to break the current course record of 63 strokes will win a BMW 650i, one of the most luxurious Grand Turismo cars in the world.”

Sports and sporting events are receiving increasing attention in Qatar, and Qatar Masters is one of several events that Alfardan Automobiles supports. “Qatar is undoubtedly the hub for sports in the region, as demonstrated by the 2006 Asian Games, the 2016 Olympic bid and various other events,” said Mr. Omar Alfardan. “We are in complete support of the Government’s initiative and we will continue to do our part for sport in Qatar.”

09.01.2008

For the first time worldwide, BMW is introducing the exclusive BMW 7 Series Aerodynamic Edition along with a dazzling new colour – BMW Brilliant White – available as of this year on all 7 Series models. The BMW 7 Series is fitted with an aerodynamic body kit, featuring a sport front spoiler and rear and side skirting.

The BMW 7 Series is the flagship model of BMW Group and remains one of the top three selling models in the region. What makes the unique success story of the 7 Series even more positive and exhilarating for the BMW Group is that the 7 Series set significant new trends from the start when launched in 2001. Numerous product features of the 7 Series, in particular the car's control philosophy and various elements of its design language, are now to be found in many luxury performance automobiles.

Seven years ago these features were regarded as very progressive and were the subject, at least in part, of controversial public discussions. Today, on the other hand, they are accepted in full as natural strengths and assets. This alone underlines the pioneering achievement of the BMW 7 Series, with the strategic product decisions taken by BMW at the time having proved to be highly successful.

With the new Aerodynamic Edition, the 7 Series stands out both as a sporting four-door and as an elegant saloon full of presence in meeting the highest demands in terms of comfort and design.

29.01.2008

Stretched dynamics, powerful elegance and fascinating technical perfection: these are the qualities that also convinced the jury to present the internationally acclaimed iF Product Design Awards to the BMW 3 Series Convertible. During the 2008 CeBit technology fair, the first BMW Convertible with a fully retractable hardtop was announced as the winner of the iF Gold Award. This special prize is the highest award the “Industrie Forum Design” presents. The BMW 3 Series Convertible is one of fifty winners of a Gold Award, which were selected from a total of 821 winners of the iF Labels 2008.

This most recent award for BMW 3 Series Convertible is another milestone in the BMW success story with iF Product Design Awards. Last year, the BMW 3 Series Coupe won a Gold Award. In 2001, the previous-generation BMW 3 Series Convertible received the exclusive trophy. The most recent commendation shows that the BMW Design Team scored a winner yet again.

With retracted or closed roof, the long wheel base, horizontal shoulder line and flat rear end make the BMW 3 Series Convertible a real eye-catcher. With its overall arrangement and flow of lines, the four-seater is an unmistakable representative of the characteristic synthesis between technology and aesthetics that is so typical of BMW. Its proportions express sporting elegance, while the flat shoulder, the retracted seating position and the short windscreen guarantee the intensely pleasant driving experience that has always been the hallmark of BMW 3 Series Convertibles. Thanks to the intelligent, space-saving solution for storing the three roof components, the low shoulder line at the rear runs along in one uninterrupted, harmonious flow. Equipped with a retractable hard top for the first time, the BMW 3 Series Convertible retains the character, the line flow and driving experience that have been this model’s hallmark for over four generations.

“For our designers, the tradition of the BMW brand is one of the most important sources of inspiration,” explains Adrian van Hooydonk, Head of BMW Design. “Nonetheless, every new design will question the traditions that characterized the brand. All known formal details are scrutinized to help determine whether they ought to be retained, changed or given up and replaced by something new. At the same time, state-of-the-art technologies are always a source of inspiration.”

Not only is the electro-hydraulically retractable sheet steel lightweight hard top perfectly integrated into the overall design of the new BMW 3 Series Convertible, it is also distinguished by its maximum comfort of control and minimum noise emission. The interior design creates a link with the theme of stretched dynamism. The side trim panels start at the instrument panel and continue past the front seats to the rear seat armrests with an uninterrupted sweeping movement. The center console with its lively, undulating form also reaches into the rear. The flexible storage concept, which frees up an impressive loading volume of up to 350 liters, underlines the BMW Design Team’s expertise in developing attractive and functional design solutions.

Spearheaded by Christopher E. Bangle, BMW Group Design has consolidated its position among the elite of international design for years. Bangle is firmly and solidly committed to innovation. It is part of his strategy to open up more creative freedom for the design of individual members of the BMW model range with the objective of bringing alive the unique product personality of each model of the BMW brand and allowing a closer identification with the customer. This way, the creative scope has been broadened significantly. The vehicles thus created, have assumed their rightful place among the masterpieces of car design, as prestigious awards for a wide variety of current models of the BMW range prove.

One of the special achievements of the BMW Design Team is the fact that every new model evokes passion for technology and aesthetics. During the design process, progress and sustainability are always in a dynamic equilibrium. “As designers, we wish to make ownership of a BMW an experience. Our objective is to establish a relationship between the people and the product which becomes closer and closer over time,“ van Hooydonk explains.



The BMW 3 Series has recorded impressive sales results since its introduction in the Middle East, selling a total of 3,054 units in 2007 alone. Available in several trim packages, the 3 Series has established itself as the quintessential luxury sports sedan, being voted ‘World Car of the Year’ in 2006.

Available with a 272 hp straight-six, a 3.0-litre straight-six with Twin Turbo technology producing 306 hp, and a 420 hp V8 engine in the BMW 330i, 335i and M3 respectively, the BMW 3 Series will cater to all individuals seeking unique design, driving dynamics, safety, and environmental responsibility in an exceptional package.

06.04.2008

Dubai, UAE. An entirely new model, the BMW X6, the world’s first Sport Activity Coupé, revealed as a Concept Car during the 9th International Middle East Motor Show in November 2007, will soon be available to customers in the region.

Offering a brand new design approach and interpretation, the highly-anticipated BMW X6 is the most sporting and dynamic rendition in the BMW X Series range, visualising superior driving dynamics and outstanding supremacy.

The exterior design of the BMW X6 sports a striking front end, stretched side lines and expresses powerful presence through its wheels, classic coupé proportions and sweeping flow from roofline to rear end.

Equipped as standard with BMW’s intelligent xDrive all-wheel drive technology and Dynamic Performance Control, and mated to a six-speed automatic transmission with optimised gearshift dynamics, the BMW X6 enjoys unique agility, tracking stability, precision and traction in every situation, as well as optimised fuel economy for lower emissions and maximum power and performance.

The BMW X6 xDrive50i is powered by a newly developed top-of-the-range 4.4-litre V8 power unit with Twin Turbo technology and direct high precision gasoline injection. The new engine is the world’s first eight-cylinder gasoline engine with the turbo-charger and catalytic converters housed in the V-section between the two rows of cylinders, resulting in a maximum output of 407 hp and 442 lb-ft of torque. The BMW X6 xDrive35i uses a 3.0-litre R6 engine with Twin Turbo technology, resulting in a maximum output of 306 hp and 295 lb-foot of torque.

03.04.2008

The all-new BMW X6, the world’s first Sports Activity Coupé, has arrived in the Qatari market through Alfardan Automobiles exclusive importer of BMW, MINI and Rolls-Royce and Alpina.

The latest addition to the BMW family will be available in two variants – the BMW X6 xDrive50i and the BMW X6 xDrive35i – representing the most sporting and dynamic rendition in the BMW X Series range yet.

Offering a brand new design approach and interpretation, the highly-anticipated BMW X6 visualises superior driving dynamics and outstanding supremacy. The exterior design of the BMW X6 sports a striking front end, stretched side lines and expresses powerful presence through its wheels, classic coupé proportions and sweeping flow from roofline to rear end.

“BMW has been a worldwide leader in innovation, first introducing the Sports Activity Vehicle segment with the trendsetting BMW X5, and now redefining the sports activity segment with the BMW X6,” said Frank Nadler, Area Manager, BMW Group Middle East.

“This year will also see the introduction of several new vehicles, leading to a very exciting year for our customers in terms of product offerings. The BMW X6 is the culmination of design and technological advancements, both exterior and interior, which will drive this product to become a regional best seller.

The BMW X6 adds an innovative and highly attractive facet to the very special nature of a BMW Coupé, at the same time opening up a brand-new perspective in the BMW X family.

Featuring low side window areas and a roofline dropping smoothly to the rear, the BMW X6 clearly offers all the proportions of a genuine, fully-fledged coupé. Enhanced ground clearance, flared wheel arches in striking design, four doors, a large rear lid as well as the high waistline, all bear out a clear styling resem¬blance to other BMW X range models.

The new model’s interiors – again in typical coupé style – provides ample space for the driver and front passengers and two further occupants at the rear, travelling on generously dimensioned rear seats in sporting design, with individual seat contours and integrated headrests.

The interior of the BMW X6 offers a unique synthesis of exclusive luxury, sporting dynamics and powerful style to the last detail. Tense surfaces swivelling into one another symbolise the active character of BMW’s Sports Activity Coupé, sporting features such as kneepads on both sides of the centre console, paddles on the sports steering wheel featured as standard, an elevated seating position and the fine scale on the circular instruments creating an excitingly different driving experience in the new BMW X6.

“The demand we have received for the BMW X6 in Qatar has been phenomenal, and we have extremely high expectations for this new offering,” explained Mr. Naim Majdalani, Acting General Manager, Alfardan Automobiles:” Our sales for 2007 surpassed expectations, keeping in line with our growth over the past several years. We expect, with the introduction of the BMW X6, this year will be equally promising.”

“Two engines will be available on the new BMW X6, six-cylinder and eight-cylinder engines for the BMW X6 xDrive35i and BMW X6 xDrive50i respectively, both engines featuring Twin Turbo technology,” continued Mr. Majdalani. “The design of the BMW X6, alongside its impressive performance, make the new offering the most sporty and dynamic member of the BMW X family to date.”

A powerful 4.4-litre V8 power unit with Twin Turbo technology and direct high precision gasoline injection powers the BMW X6 xDrive50i. The new engine is the world’s first eight-cylinder gasoline engine with the turbo-charger and catalytic converters housed in the V-section between the two rows of cylinders, resulting in a maximum output of 407 hp and 442 lb-ft of torque. Acceleration from 0-100 km/h takes just 5.4 seconds, up to an electronically limited top speed of 250 km/h.

Alternatively, a 3.0-litre R6 engine with Twin Turbo technology powers the equally impressive BMW X6 xDrive35i, resulting in a maximum output of 306 hp and 295 lb-foot of torque, that propels the car from 0-100 km/h in 6.7 seconds, up to an electronically limited top speed of 240 km/h.

The BMW X6 comes as standard with BMW’s intelligent xDrive all-wheel drive technology and is the first vehicle in the world to offer Dynamic Performance Control for unique agility, tracking stability, precision and traction in every situation. Variable distribution of drive power is ensured not just between the front and rear axle – by xDrive – but also, through Dynamic Performance Control, between the two left and right rear wheels. This maintains a superior stabilising function even under sudden load change and in overrun.

Also standard is an advanced six-speed automatic transmission with optimised gearshift dynamics, extremely fast gearshift, supreme shift comfort, optimisation of fuel economy by converter lock-up clutch operating largely free of slip, electronic gear selector lever and gearshift paddles on the steering wheel featured as standard.

A key part of any BMW design is safety, the BMW X6 being no different. The new model boasts a body structure conceived and designed for maximum occupant safety. In combination with the car’s passive safety systems, this fulfils all prerequisites for excellent results in all crash-tests relevant the world over.

“Agility is a key characteristic of the new BMW X6. The world’s first car to feature Dynamic Performance Control, the X6 provides drivers unmatched confidence on the road,” said Mr. Majdalani.

A myriad of safety features ensure the driver and all occupants are always protected in case of an accident. A revolutionary body design and structure, alongside interior safety features are employed to guarantee the highest levels of safety.

Occupant safety is ensured through a three-point inertia-reel seat belts on all seats, frontal and side airbags as well as head airbags at the side, and crash-activated headrests at the front. Bi-xenon dual headlights including a daytime light function, fog lamps, two-stage brake lights, and runflat tyres all come as standard.

A wide range of comfort functions and innovative entertainment options are offered across the range of the BMW X6, including BMW iDrive with personalised favourite buttons, CD-player compatible with an MP3, AUX-in bush featured as standard, USB socket, multi-channel audio system, DVD system at the rear, four-zone automatic air conditioning, active seat ventilation, back-up camera, navigation systems and BMW Assist.

28.04.2008

Mrs. Aisha Alfardan, Director of Business Development at Alfardan Automobiles hosted a morning gathering for the ladies of the Qatari society to see the spectacular new Alfardan Automobiles BMW Showroom that recently opened its doors in the plush West Bay area of Doha. The tour was followed by breakfast at the showroom, which is located in Alfardan Towers on the scenic Doha Corniche. Guests included several members of the forum including high-profile businesswomen and wives of ambassadors and dignitaries.

Guests were impressed by the showroom, and one and all were overwhelmed by the design, layout and most importantly the attention to every single detail in the entire showroom. Also appreciated was the perfect location amidst the trendy cafes and fashionable boutiques in and around Alfardan Towers. Alfardan Automobiles is the first and only car dealership to have a showroom in this premium location, reflecting the company’s desire to provide not just fantastic cars, but fantastic lifestyles to their customers.

Mrs. Aisha made a tour for the guests around the showroom, taking them through the different sections and the stunning array of high-performance vehicles on display. Occupying a large part of the floor space are the latest BMW vehicles displayed in their own 1,662 square meter area. The sheer variety of the cars on display is enough to set any automobile enthusiast’s pulse racing. There’s a whole range of BMW Alpina cars displayed in the Alpina lounge, as well as BMW’s exclusive M Power model range including the M3, M6 and M5 in the M Lounge. Right next to the consultation area are a select few cars from BMW’s exclusive individual range. Ms. Aisha said: “This new showroom reflects Alfardan Automobiles’ vision of making an emphatic lifestyle statement and represents the very essence of the fantastic BMW ownership experience.”

Designed to display more than 40 cars without even a hint of crowding, the spacious showroom clearly has the exclusive feel of Alfardan Automobiles and the exquisite touch of BMW class. On display are all the Alfardan Auto Brands. Futuristic TV screens are spread out around the showroom for anyone who can take their eyes off the cars. The latest BMW furniture, custom made for the new showroom from scratch, adds to the plush ambience of the showroom.

Two computerized consultation lounges have been placed on the showroom floor where customers can choose every detail of the cars they want to take a closer look at. Color samples are at hand, as is a digital simulator that allows a virtual view of any BMW with any of the thousands of choices of colors and accessories.

Mr. Houssain Alfardan, Chairman of Alfardan Group, officially opened the doors of the magnificent showroom last week, with grand celebrations that included a cocktail reception attended by BMW customers, media, and VIPs. Several members of the top BMW AG management also attended the ceremony, including Mr. Kay Segler, Senior Vice President, Importer Markets, BMW AG, and the Managing Director of BMW Middle East, Mr. Phil Horton.

22.04.2008

Alfardan Automobiles, the exclusive importer of BMW in Qatar, officially opened the doors of its magnificent new showroom in the West Bay area of Doha today. More five-star lounge than sales floor, the new showroom is a lifestyle statement in itself. In line with the promise of growth and expansion that Omar Alfardan made in 2006 on the 10-year anniversary of the BMW Alfardan partnership, the showroom represents a further strengthening of the business relationship between the Alfardan Group and BMW Automobiles. “This new showroom is a direct manifestation of Mr. Alfardan’s own vision,” said Naim Majdalani, Acting General Manager, Alfardan Automobiles. “It’s his reaffirmation of the kind of lifestyle aspired to offer the residents of Qatar.” The opening was celebrated in the evening at a cocktail reception attended by guests, media invitees, and VIPs including members of the top BMW AG management like Mr. Kay Segler, Senior Vice Preseident Importer Markets, BMW AG, and BMW Middle East Managing Director, Mr. Phil Horton, in addition to all BMW regional Area Managers and other members of BMW Senior Management.

The 2860 square meter showroom is housed at the exclusive Alfardan Towers in the premium West Bay area of Doha city. Its location, neighboring the fashionable boutiques and trendy cafes of West Bay is no accident. “This is the start of a new era for Alfardan Automobiles. We are the first car dealer to establish a presence in this part of Doha city. As the city expands, we want to make sure we’re always close to our valued customers who share our vision of living, and that makes the elite West Bay neighborhood the perfect location for us.”

Designed to display 43 cars without even a hint of crowding, the spacious showroom clearly has the exclusive feel of Alfardan Automobiles and the exquisite touch of BMW class. On display are all the Alfardan Auto Brands. Occupying a large part of the floor space are the latest BMWs displayed in their own 1,662 square meter area. The sheer variety of the cars on display is enough to set any automobile enthusiast’s pulse racing. There’s a whole range of BMW Alpina cars displayed in the Alpina lounge, as well as BMW’s exclusive M Power range including the M3, M6 and M5 in the M Lounge. Right next to the consultation area are a select few cars from BMW’s individual range. “Individual cars are one-of-a-kind BMW’s, a combination of colors, wood, leathers, wheel rims, and other features & accessories that exist only on this one car. While we will gladly undertake orders for customized Individuals, we also have a few Individuals on the floor at all times for those who want a completely unique car for themselves,” explained Majdalani.

All cars on the floor are lit by a state-of-the-art lighting system never before seen in a BMW showroom in Qatar. Colors come alive and every detail of the car is clearly outlined under the soft yet brilliant lighting. Futuristic TV screens are spread out around the showroom for anyone who can take their eyes off the cars. The latest BMW furniture, custom made for the new showroom from scratch, adds to the plush ambience of the showroom. Two computerized consultation lounges have been placed on the showroom floor where customers can choose every detail of the cars they want to take a closer look at. Color samples are at hand, as is a digital simulator that allows a virtual view of any BMW with any of the thousands of choices of colors and accessories. “Customers shouldn’t have to imagine what their car would look like in a certain color combination or with a certain kind of upholstery,” said Majdalani, “so the digital simulator let’s them see for themselves and thus eliminates the guesswork.”

From the range of cars on display to intelligent use of technology and the customer service experience to match, the new showroom sets new standards not only in Qatar, but across the world. “Once you’ve experienced this, nothing else will be good enough,” said Majdalani confidently. “This showroom is now going to be the new heart of BMW in Qatar.” In fact, Alfardan Automobiles has announced that the launch of the passionately anticipated BMW X6 Sports Activity Coupe will soon be celebrated exclusively at the new showroom.

Key Segler, Senior Vice President, Importer Markets, BMW AG acknowledged the remarkable commitment that Alfardan Automobiles has displayed towards its clients by building the splendid showroom with the latest technologies brought to the BMW world. “Alfardan Automobiles has already shown that phenomenal growth is achievable even in a relatively small market like Qatar. Their track record from 1996 through 2006 stands testament to the possibilities. Now with this showroom, Alfardan Automobiles has just taken BMW to the next level in Qatar.”

And it’s not just the showroom. In anticipation of further growth, Alfardan Automobiles has already taken steps to dramatically increase after sales support. “We’re expecting strong growth for BMW, thanks in part to this new showroom, and we’re doing everything it takes to make sure that we have the infrastructure and personnel to ensure that our customers have just as good a time in the after sales department as they do in the showroom,” said Majdalani. “After all, we are committed to delivering an extraordinary ownership experience, not just extraordinary cars.”

As the guests enjoyed the evening and took in the breathtaking array of high-performance cars on display, Majdalani summed up the company’s mission, “As always, Alfardan Automobiles remains devoted to making available some of the finest, most coveted automobiles to our customers, along with the lifestyle experience to match.”

15.04.2008

For the fourth year in a raw, Alfardan Automobiles, the exclusive importer of BMW in Qatar, has arranged for a BMW Driver Training Program at the Losail Circuit to help BMW owners in Qatar make the most of their high performance cars. The training, scheduled to be conducted on 3rd and 4th April by a team of experienced BMW Certified trainers coming straight from Germany, is yet another Alfardan Automobiles initiative in the company’s constant efforts to provide the highest level of service and quality to its privileged customers.

BMW has been producing some of the world’s finest and most cherished sport cars for many decades, and each car built by the legendary German carmaker is a masterpiece that offers incomparable driving pleasure under any circumstances. “However,” says Mr. Naim Majdalani, Acting General Manager for Alfardan Automobiles, “to get the most out of the high-performance machines that BMWs are, the driver must develop his skill and technique until he is in full control of the tremendous acceleration, braking and handling that his BMW has to offer. Smoothness, control and safety must always come before speed and adrenaline, and that’s what BMW’s Driver Training Program is all about.”

It is a well known fact that the limits of today’s state-of-the-art sports cars are well beyond the limits of the average driver. In other words, the weakest link is often the person sitting behind the wheel. The stunning physical capabilities of a modern sports car would allow it to avoid a large percentage of accidents and incidents that occur, if only the driver had the necessary knowledge and skill.

The program will focus on the basics of car control, consisting of exercises and drills designed to get rid of bad habits acquired over years of driving, and replacing them with new, skillfull habits that will aid the driver at all times, especially in an emergency. Drivers will be encouraged to explore and experiment with acceleration, braking and handling, learning to refine their inputs while constantly analyzing feedback from the vehicle and responding appropriately in a split second. It will cover everything for essential driving skills - whether it's avoiding an obstacle, or perfecting the ideal line on the Losail MotoGP racing track. Participants will also be awarded valuable prizes for achieving best timings.” After going through the BMW Driver Training session, drivers will have the vehicle, and themselves, under better control,” said Mr. Majdalani. “They will be faster yet smoother and safer than ever before, and the experience will be truly exhilarating as well as memorable for all participants.”

03.04.2008

Racing drivers learn to push their cars to the absolute limit. They learn to look far ahead, to accelerate smoothly yet quickly coming out of the corners and brake precisely whenever the situation requires it. Herbert Grünsteidl, the lead instructor for the BMW driver training at BMW AG, who was flown from Germany only to conduct the training to Alfardan Automobiles customers, says that regular drivers could benefit tremendously from many of the same skills. “Learning to use your car’s various systems effectively and efficiently not only gives you more confidence on the road, but also equips you to handle emergency situations better.” Grünsteidl and his team spent two days at Losail, training BMW owners in basic and intermediate car skills as part of the BMW Advance Driver Training Program organized by Alfardan Automobiles, the exclusive importer of BMW in Qatar for the fourth year in a raw, on the world famous Losail Circuit.

“Each modern BMW has an outstanding number of very effective driver-assist technologies such as Dynamic Stability Control, Dynamic Power Control and Active steering under its hood. The training program is designed to allow guests to experience these systems in action, and learn to work with them to maintain control and remain safe at all times,” said Grünsteidl. Alfardan Automobiles invited BMW customers in Qatar to attend the training program to pick up the skills and make the most of their high performance vehicles. “We’re constantly looking for ways to provided added value to our customers, and what better way to do so than help them become better drivers by learning to harness the performance and technology of their BMW,” says Naim Majdalani, Alfardan Automobiles’ Acting General Manager. “It is a known fact that today’s sports cars with their high performance handling and brakes have capabilities well beyond those of the average driver and that’s precisely why BMW engineers have worked so hard to incorporate various driver assist technologies to aid the driver every step of the way, but you still need to know what these systems can and cannot do in real world situations.”

The training program itself consisted of different modules. First up was emergency braking. Drivers’ reaction times were tested as they made a series of controlled emergency stops aided by the car’s various electronic systems. The activity gave the trainees a realistic idea of how quickly their car might be able to come to a stop in an emergency. It was followed by an exercise in swerving to avoid danger, and then the drivers went out for a few laps on the Losail Circuit, with the maestro pointing out the correct racing line for the benefit of the trainees. The final activity of the day was a timed slalom that tested each driver’s speed and control of the car where participants of the best timings were awarded valuable prizes from Alfardan Automobiles. “The integration of the driver assists is seamless,” said one of the trainees, “You can’t feel the technology all the time, but if you get yourself in a situation, it’s right there to help you out! Every time I took a corner too fast or swerved too quickly, the systems stepped in to stabilize the car for me. I didn’t once feel out of control.” Another trainee had this to say: “I know that the next time I’m in an emergency situation on the road, I’m going to be able to react quicker and more appropriately than I would otherwise have been able to, thanks to today’s course.”

BMW produces some truly awesome sports cars that are a joy to drive in any situation and have the world’s most advanced safety systems and technology assists built in to make driving safer and more fun. “Nevertheless,” says Mr. Majdalani, “to get the most out of the high-performance machines that BMWs are, the driver must develop the skill and technique to harness the tremendous acceleration, braking and handling that his BMW has to offer. Smoothness, control and safety must always come before speed and adrenaline, and that’s what the BMW Driver Training Program was all about.”

“The BMW Driver Training session is a lot of fun for trainees, and they will now be faster yet safer than ever behind the wheels of their own cars,” said Grünsteidl. Asked what advice he would give to all drivers on the road, Grünsteidl says “Don’t think you’re a great driver and so you’re invulnerable on the road. Respect speed and the physical forces it puts on your car, and finally, have fun while driving but use your common sense and learn to account for the mistakes of other drivers on the road.” Valuable advice, especially coming from an expert, with over four decades of professional driving experience under his belt.

07.04.2008

Three lucky fans will walk away with the prizes of their lifetime after the finale of the Commercialbank MotoGP at the Losail Circuit on Sunday, March 9th. Alfardan Automobiles, the exclusive importers of BMW in Qatar, have announced a raffle draw for the audience at the MotoGP race, with the grand prize being a a BMW Z4 M Roadster – a purebred BMW sportscar churning out a massive 343 bhp of raw, pulsating power. Two other winners will ride away on a KTM and a Ducati motorcycle each. Every grandstand ticket automatically counts for one raffle entry.

“BMW is the official car of the Commercialbank MotoGP, and this raffle is just our way of making the event even more exciting for the thousands of fans at the track,” said Mr. Naim Majdalani, Director of Sales & Marketing for Alfardan Automobiles.

Scheduled to be held between March 7th and 9th, the Qatar leg of the MotoGP marks the first time ever that the world’s fastest sportbikes race at night under artificial lights to take place at Qatar’s Losail a 5.38 km Circuit.

Since the very first year of MotoGP in Qatar, Alfardan Automobiles have been official partners of the Qatar Motor & Motorcycle Federation (QMMF), and BMW has been the official car of the race for five years running. “It’s our privilege to be associated with the MotoGP race, and to be able to contribute to its success,” Majdalani said. “This year we’re on a mission to make it the most exciting race ever for the audience by giving away fabulous prizes including a Z4 M Roadster.”

The BMW Z4 M Roadster is the ultra sports version of the much acclaimed Z4 Roadster. Wearing BMW’s distinguished M badge, the Z4 M belongs to an elite group of automobiles that have motorsport in their very genes. Boasting the renowned M straight-six power unit, the Z4 M Roadster features a high-performance engine unparalleled in its class. Combined with BMW’s legendary standards of safety, technology and luxury, the M Roadster is a joy on the road and a terror on the racetrack.

Alfardan Automobiles will also have a presence at the grandstands of Losail during the event, with an exhibition of several state-of-the-art BMW cars & motorcycles as well as BMW accessories and lifestyle products.

06.03.2008

Alfardan Automobiles, the exclusive importer of BMW in Qatar yesterday delivered a luxury fleet of BMW cars to the Qatar Motor and Motorcycle Federation (QMMF). The BMW fleet will be used as VIP transport, medical, shuttle and media transport, as well as for race direction at the Losail Circuit for the Commercialbank MotoGP Championship. Additionally, a BMW M3 and BMW M6 will be the official safety cars on the Losail Circuit for the duration of the three day championship.

“Both BMW and Alfardan Automobiles have been associated with the race and with QMMF for many years, and BMW has been the official car of the Losail Circuit for the MotoGP for five consecutive years,” said Naim Majdalani, Director of Sales & Marketing, BMW Group, Alfardan Automobiles. “The fact that BMW has been the car of choice for the event is a tribute not only to the quality, luxury and safety of our vehicles, but also to the dedicated services provided by Alfardan Automobiles.”

This year’s MotoGP race, to be held from March 7-9, will mark the first time ever that the world’s fastest sportbikes race takes place at night under floodlights. Qatar’s Losail Circuit, at 5.38 km is the second longest MotoGP racetrack in the world.

“By organizing the first ever night MotoGP race, Qatar Motor and Motorcycle Federation is making a bold statement to the world,” explained Majdalani. “Under the leadership of His Highness Sheikh Hamad Bin Khalifa Al Thani, there has been a renaissance in sports in the country, with Qatar hosting prestigious international events such as the Asian Games, MotoGP, tennis & golf tournaments and now the bid for the 2016 Olympics.

“Alfardan Automobiles promises to maintain its association with sporting events in Qatar, as well as supporting all initiatives to continuously encourage sports in the country.”

Alfardan Automobiles will also display of several state of the art BMW cars and motorcycles at its dedicated boutique at the grandstand area of the Losail circuit, where spectators will be able to view a variety of BMW accessories and lifestyle products.

05.03.2008

Shortly after Casey Stoner of team Ducati took the checkered flag to open his defense of the MotoGP title with a victory, Mohammed Azhar Yaaqoub drove home a spanking new BMW Z4 M Roadster after winning the BMW raffle presented by Alfardan Automobiles and Qatar Motor and Motorcycle Federation at the end of the Commercialbank MotoGP race on Qatar’s Losail circuit last night, Sunday, 9th March. “This is a dream come true!” said an excited Yaaqoub. “I came here to watch an exciting race, and now I’ve won a Z4 M Roadster. What a day! I’m very grateful to Alfardan BMW for sponsoring the raffle and I guess I just happened to be the lucky one today.” Other winners included Augus Erwin Socerdi, who won a KTM motorcycle, and Wayne Porteous, who rode away a Ducati sportbike.

Alfardan Automobiles, the exclusive importers of BMW in Qatar, had organized the raffle in collaboration with the Qatar Motor & Motorcycle Federation (QMMF). Every visitor who purchased a ticket to the grandstands of Losail was automatically entered into the raffle draw, and the winners were picked by lottery after the races were done for the day. “My congratulations to Casey Stoner and Ducati on pulling off a convincing victory in the first round of the MotoGP here in Qatar,” said Omar Alfardan, president of Alfardan Automibles. “As exclusive representatives of Ducati in Qatar, we were naturally thrilled to see Stoner win the race.” He added: “My congratulations also to the winners of the BMW Z4 MRoadster, the KTM and Ducati motorcycles in the Alfardan Automobiles Raffle.”


Alfardan Automobiles have been official partners of the QMMF since MotoGP racing was introduced in Qatar 5 years ago, and BMW has been the official car for the same number of years. “We’re thrilled to continue our association with the MotoGP race and to contribute to its success,” said Mr. Naim Majdalani, Director of Sales & Marketing for Alfardan Automobiles. “We had taken it upon ourselves to make this year’s race more exciting than ever for the fans who came to see the race, and so we organized the raffle with fabulous prizes including a Z4 M Roadster, especially that race took place at night for the first time ever in the history of MotoGP, and we hereby, congratulate Mr. Nasser Khalifa Al Attiya and his professional team for the tremendous efforts to the success of this year’s tournament”

The BMW Z4 M Roadster is the high-performance, ultra sports version of the much acclaimed Z4 Roadster. Wearing BMW’s distinguished M badge, the Z4 M belongs to an elite group of automobiles that have motorsport in their very genes. Boasting the renowned M straight-six power unit, the Z4 M Roadster features a high-performance engine unparalleled in its class. Combined with BMW’s legendary standards of safety, technology and luxury, the M Roadster is a joy on the road and a terror on the racetrack.

Alfardan Automobiles were also present at the grandstands of Losail during the event, with an exhibition of several state-of-the-art BMW cars & motorcycles as well as BMW accessories and lifestyle products. Being the official car of the Losail Circuit for the, Alfardan Automobiles also delivered a luxury fleet of BMW cars which were used as VIP transport, medical, shuttle and media transport, as well as for race direction at the Losail Circuit for the Commercialbank MotoGP Championship.

10.03.2008

The new BMW M3 Sedan and Convertible will mark its debut in the region in May, BMW Group Middle East confirmed today.

The powerful Sedan and Convertible features a highly tuned 4.0-litre V8, the first for an M3, and produces an astonishing 420 hp and 295 lb-ft of torque at 8,400rpm. The M3 propels from 0-100 km/h in just 4.9 seconds, up to an electronically limited top speed of 250 km/h.

“BMW has raised its performance benchmark with the introduction of the 2008 M3 Sedan and Convertible setting new standards while remaining first and foremost a BMW M3 in its character,” said Phil Horton, Managing Director, BMW Group Middle East.

“The M3 Sedan is a car developed and built with the mission to convey the most demanding motorsport technology to everyday traffic, offering unique sheer driving pleasure in the process.

“We expect a very high level of interest for the M3 Sedan and Convertible similar to the excellent response we received for the Coupé version last year. The new M3 is nothing short of spectacular, which is a reflection of the previous generation’s popularity in the region. We are confident that the M3 will enjoy the same success story of its predecessors,” continued Horton.

The M3 Sedan is also a grand tourer, with space for up to five occupants, and owes its supreme driving dynamics to the new eight-cylinder power unit which, through its high engine speed concept alone, offers all the DNA of the current BMW Sauber F1 power unit.

The new Variable M Differential Lock generates up to 100 per cent locking action with fully variable action whenever required thus ensuring optimum traction on all road surfaces. The Variable M Differential Lock responds to differences in speed between the right and left rear wheel, a solution ideally supplementing the positive qualities of rear-wheel drive.

Safety is also a major element of the M3 Sedan, with a variety of systems integrated in the vehicle, ranging from Dynamic Stability Control (DSC), ABS anti-lock brakes, ASC Automatic Stability Control, CBC Cornering Brake Control, as well as six airbags, belt latch tensioners and belt force limiters.

30.04.2008

To the delight of BMW enthusiasts in Qatar, Alfardan Automobiles, exclusive importer of BMW, MINI and Rolls-Royce in the country recently unveiled its new financing promotion on the BMW 3 Series, 5 Series and 7 Series models. The scheme allows buyers to finance up to 90% of their brand new BMW and choose any payoff tenure between 3 and 5 years at a special annual interest rate of only 1.99%. In addition, the offer also includes the 3-year unlimited mileage warranty and a cost-free extended BMW Service Inclusive (BSI) Package valid for 5 years or 100,000 km instead of the standard 3 years or 60,000 km.

The BSI programme allows owners to have servicing and maintenance carried out at any BMW appointed agent anywhere in the world, as well as being transferrable to subsequent owners if the vehicle is sold within 5 years or before it has run 100,000 kms. This arrangement greatly enhances the resale value of a BMW, making it not only easy to maintain but also a smart investment.

“Alfardan Automobiles and BMW reflect a lifestyle choice that goes far beyond our fantastic automobiles,” said Naim Majdalani, Acting General Manager, Alfardan Automobiles. “This financing offer is our way of making this lifestyle accessible to more people in Qatar. We’re sure that BMW aficionados in the country will view this as the perfect time to indulge their passion.”

The BMW 3 Series is a compact executive car with a strong performance record that has gone on to become BMW’s best-selling automobile in the world, while the 5 Series is a mid-size luxury car that has earned the reputation of being a supremely practical car without any compromise on luxury. The 7 Series represents the cream of BMW’s offering – the luxury sedan that has become BMW’s flagship car. “Considering that the new financing scheme is available on all the three car types, all options are open for prospective BMW owners,” said Majdalani.

Only last month, Alfardan Automobiles opened the doors of its new state-of-the-art 3000 square-metre showroom in the West Bay area of Doha, becoming more accessible than ever to its customers. “Our customers expect a certain level of attention to detail that nothing but a BMW can offer, and that reflects the standards they expect of everything in life,” said Majdalani, “After all, that’s what makes BMW a sheer driving pleasure.”

31.05.2008

Capitalizing on the global success that BMW’s 1 Series range has enjoyed since its launch in 2004, BMW Group has announced the introduction of two new models, set to take the compact class segment by storm: the 1 Series Coupe and the 1 Series Convertible.

Having made its worldwide debut with a hatchback, the BMW 1 Series range offering rises to new levels with the new 2008 BMW 1 Series Coupe and Convertible versions, both offering an unrivalled combination of BMW renowned driving dynamics, maximum efficiency and supreme sportiness.

Phil Horton, Managing Director of BMW Group Middle East, commented: “The new 1 Series Coupe and Convertible models add an exciting and contemporary dimension to the 1 Series range. Unmistakably BMW in both design and performance, the 1 Series has been enjoying steady sales in the Middle East; and the addition of these two models is expected to make a marked contribution to our sales figures for 2008.”

The top-of-the range BMW 135i Coupe and Convertible models are powered by BMW’s 3.0-litre straight six engine and feature Twin Turbo technology and High Precision Injection, to offer a maximum output of 306bhp with acceleration to 100km/h in just 5.3 seconds.

The BMW 1 Series range features a lightweight aluminum front suspension that offers the ideal combination of superior stiffness and low weight, and a five-link rear axle that guarantees optimum traction, excellent directional stability, and safe handling.

Attractive modifications made to the exterior of the BMW 1 Series reveal the unique, dynamic and unmistakable BMW design. The interior design of the BMW 1 Series Coupe and Convertible models feature high-quality, sophisticated trim and upholstery with a wide choice of colours and materials, and a plethora of standard and optional features that include: 6-speed automatic transmission, light alloy wheels, USB and Bluetooth interface and navigation operated through the iDrive.

Thanks to its efficient electro-hydraulically operated soft-top, the BMW 1 Series Convertible can go from encapsulated comfort to top-down exhilaration in just 22 seconds, even on the move at speeds up to 40km per hour. The model is also fitted with a rollover sensor that, when detecting an imminent rollover, pretensions the seatbelts and deploys two rollbars behind the rear headrests. The A-pillar and windshield frame are also reinforced in the convertible for added protection, and all BMW 1 Series models are fitted with six airbags.

The BMW 1 Series offers an unparalleled balance in its class of performance, design, efficiency and exclusivity. Available from BMW Group importers throughout the Middle East in 120i, 125i and 135i models, the new BMW 1 Series Coupe and Convertible will be turning heads and winning hearts wherever they go.

12.06.2008

Alfardan Automobiles, the exclusive importers of BMW, MINI and Rolls-Royce in Qatar, has launched the defining 1 Series model – the BMW 135i coupe and cabriolet with Twin-Turbo technology. Both models, expected to be a great success in the country, will be available in Alfardan Automobiles showrooms in May.

With its 3.0 liter twin-turbocharged light alloy and magnesium straight-six petrol powerplant, the 135i delivers an impressive 306 horsepower, allowing the car to accelerate from 0-100 km/h in a blistering 5.3 seconds, and up to an electronically limited top speed of 250 km/h.

“The BMW 135i is a highly anticipated arrival in Qatar, both in Coupe and Convertible forms, due to its unique design and class-leading performance,” said Naim Majdalani, Acting General Manager for Alfardan Automobiles. ”More than just performance, the 135i delivers a smooth and comfortable drive, providing a host of technology and safety features that make this car an attractive option for the Qatari public.”

The 135i Coupe offers even more performance and a striking look thanks to the BMW M components. Special features include an M Aerodynamic kit for additional downforce at speed, better brake cooling and enhanced aesthetics, and a sports suspension that offers higher traction and reduced body roll with 18-inch wheels and performance tires.

The sports suspension also includes a high-performance brake system incorporating six-piston fixed calipers on the front and two-piston fixed calipers at the rear. BMW’s highly regarded Dynamic Stability Control Plus system is standard, with its five additional safety features of Soft stop, Hill start assistant, Brake drying, Brake Pre-tensioning and Brake fade compensation.

“Using the same design as the three and five-door models, the 135i comes in a coupé body to emphasize the sporting nature of the car,” continued Majdalani. “The end result is a striking looking vehicle that surpasses expectations, both in terms of interior and exterior design, as well as undiluted performance.”

Combining unique dynamic and unmistakable design elements, with a powerful and muscular body, the 135i’s long hood gives it a particularly nimble appearance, while the short overhangs, long wheelbase and large frameless doors sit on a body with a striking shoulder line for a modern interpretation of BMW’s characteristic look.

Ever mindful of driver and passenger comfort and convenience, the control console for auxiliary functions is integrated smoothly and harmoniously into the dashboard. The controller featured in the trademark iDrive system with the optional navigation system is integrated in the center console, again following BMW’s characteristic design while allowing the driver to control all secondary and comfort function such as communication, air conditioning, entertainment and navigation with minimal effort.

“The interior is also uniquely designed to match the 135i’s character, and customizable to each owner’s preference and taste. BMW’s unique iDrive system offers drivers an easy to use interface that allows for a manageable yet advanced system.”

Galvanized pearl gloss surfaces adorn the interior door handles, the glove compartment handle, the radio’s rotary knobs, the knobs of the automatic air conditioning system, the iDrive Controller, and the ornamental trim strips featured on the sports steering wheel giving the car an air of lushness and luxury, while rounding up a uniquely designed package.

08.05.2008

BMW Group, the world’s most successful premium automotive manufacturer, has announced that its pre-owned vehicle sales across the Middle East for January-May 2008 have increased by 75 per cent over the same period last year.

BMW Premium Selection, the company’s industry leading global pre-used programme, was set up in the Middle East in 2006 as a sub-brand of BMW Group. The roll-out plan has extended to eight BMW importerships across the region, including Abu Dhabi, Bahrain, Dubai, Saudi Arabia, Qatar, Oman, Jordan and Kuwait.

“We are on track with our plan for our BMW Premium Selection programme and our positive sales results achieved year-to-date are proving that there is huge potential to increase our pre-used vehicle business even further,” said Phil Horton, Managing Director, BMW Group Middle East.

“We are investing a lot of resources behind this programme and have aggressive plans to include Lebanon, Syria and Iran by 2010. BMW Premium Selection is operated to high international standards with dedicated managers, sales executives and service teams who undergo a comprehensive and intensive training programme,” added Horton.

The BMW Premium Selection programme is reserved exclusively for pre-used BMW vehicles that meet strict criteria. Vehicles need to be less than five years old, have a mileage of under 100,000 km and have been serviced by authorized BMW importers to qualify for the programme.

Vehicles pass a comprehensive 75 point technical check by trained BMW technicians before they are accepted and sold, ensuring high levels of quality, reliability and value to customers. A 12 month warranty and road side assistance is given when purchasing a BMW Premium Selection vehicle ensuring buyers that they not only have the best offer available in the used car market but they also have peace of mind.

16.06.2008

Seven years after the launch of BMW’s bestselling 7 Series model, the world’s most successful premium automotive manufacturer has announced plans to launch its newest generation 7 Series model in November this year.

Offering stylish design, outstanding performance, luxury, power and sheer driving pleasure, the flagship BMW 7 Series, will continue to set the trends in the luxury performance class.

The current generation of the BMW 7 Series model was launched in 2001, and has consistently been a trendsetter becoming the company’s best ever selling 7 Series model.

The new BMW 7 Series is a class leader in emissions reduction, and has been designed around BMW’s robust EfficientDynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emission.

The new BMW 7 Series will enter the Middle East market with two brand new engine variants – the V6 740iL and V8 750iL – both with twin-turbo technology and direct fuel injection. The BMW 750i, the flagship in the 7 Series range, is the most efficient engine in its performance class that produces 407bhp and accelerates to 100 km/h in 5.2 seconds.

Inside, the new BMW 7 Series is a modern rendition of pure luxury. The ambience is exclusive, sophisticated and inviting, with a clearly structured arrangement of driving and comfort. High-quality materials as well as enhanced space and luxury give the interior a beautifully harmonious feel.

The cockpit has been designed to promote the sheer pleasure of driving, and the latest generation of BMW’s trendsetting iDrive control system features a 10.2 inch display with a high-resolution graphic presentation enabling easy control of the car’s entertainment, information, navigation and telecommunication functions.

Particular attention has been given to comfort in the rear with an increase in wheelbase of 140 mm for additional room inside the cabin. The design of the new BMW 7 Series gives greater natural presence, sportiness and precise elegance.

BMW has always stood for luxury and sporting refinement, with performance at the heart of its DNA. Through features such as the car’s dynamic proportions, with a low and stretched side view and sculpted surfaces, this luxury saloon offers a unique, unparalleled character.

Safety is at the heart of the new BMW 7 Series, with an optimised body structure and interacting and electronically controlled passive safety systems. Both models come standard with side and head airbags, crash-activated headrests at the front, runflat tyres and a tyre defect indicator.

The BMW 7 Series also comes with a wide range of comfort touches and innovative entertainment options, including an audio system with hard-disc memory and AUX-in sleeve featured as standard. A USB port, multi-channel audio system, DVD system in the rear, four-zone automatic air conditioning, active seat ventilation and massage seats all combine to show how this new range is the leader in luxury.

“We are looking forward to launching our new flagship 7 Series model later this year. With the Middle East being the fourth biggest market for 7 Series sales worldwide, we are confident that this new generation model will ensure we maintain both our competitive edge and our position at the forefront of innovation,” said Phil Horton, Managing Director, BMW Group Middle East.

08.07.2008

The BMW X6, the world’s first Sport Activity Coupé, has extended its product range to include a more powerful X6 xDrive50i variant that features a new 4.4-litre V8 engine with Twin Turbo technology. The latest model joins the highly successful BMW X6 xDrive35i that was launched in the Middle East earlier this year.

The new X6 xDrive50i model is the world’s first eight-cylinder gasoline engine with the turbo-charger and catalytic converters housed in the V-section between the two rows of cylinders, giving a maximum output of 407 hp and 442 lb-ft of torque.

As with the already popular BMW X6 xDrive35i, the BMW X6 xDrive50i comes equipped as standard with BMW’s intelligent xDrive all-wheel drive technology and Dynamic Performance Control for agility, stability, precision and traction in any driving situation.

“We have enjoyed tremendous success throughout the region with the new BMW X6 model that combines the sporting elegance of a large coupé with the powerful presence of a BMW X model. Since the launch in March, we have sold 596 models and our full year’s production is almost sold out,” said Phil Horton, Managing Director, BMW Group Middle East.

“We’ve had many customers on the waiting list for the X6 xDrive50i version, which offers even more power than the current X6 xDrive35i. With the new addition to the X6 range, we expect the X6 to contribute significantly to our full year sales growth,” added Horton.
The BMW X6 also makes use of BMW’s EfficientDynamics technology innovations that reduce fuel consumption and CO² emissions. Both models include two new High Precision Injection (HPI) engines and tyres with reduced rolling-resistance, delivering excellent performance and making the X6 the most fuel efficient car in its competitive class.

Both BMW X6 xDrive35i and xDrive50i models are available with a wide range of comfort functions and innovative entertainment options, including BMW iDrive with personalised favourite buttons, multi-channel audio system, DVD system at the rear, active seat ventilation, back-up camera and advanced navigation systems.

10.08.2008

Alfardan Automobiles, the official importer of BMW, MINI and Rolls-Royce vehicles in Qatar, has joined hands with the Commercialbank, Qatar (CBQ) to celebrate the Holy Month of Ramadan with a special Islamic finance programme through the bank’s ‘Al Safa’ Islamic banking division.

The unique finance programme offers BMW customers a 1.99% profit rate on select BMW 1-, 3-, 5-, 6- and 7-Series, BMW X3 and BMW Z4 models.

“This year, Alfardan Automobiles together with Al Safa, CBQ’s Islamic banking division, are offering our valued customers a wide selection of BMW vehicles at an extremely attractive rate. The offer has been designed in accordance with the Islamic Sharia’a,” said Naim Majdalani, Director of Sales and Marketing, Alfardan Automobiles.

“Al Safa allows our customers to purchase their dream BMW vehicle and provides extra value and convenience through affordable repayments, longer repayment periods and financing on insurance - all through an Islamic Sharia'a compliant programme,” continued Majdalani.

In addition, the special Ramadan finance programme will come with a three-year unlimited mileage warranty and a cost-free extended BMW Service Inclusive (BSI) Package valid for a minimum period of three years or 60,000 km (Which ever comes first).

24.08.2008

Doha- The 6th Annual BMW Sales Certification programme, established to ensure all sales executives represent the premium values of the BMW and MINI brands, saw 20 BMW Group Middle East sales executives from around the region receive certificates of recognition after successfully completing a range of courses.
Among them were four representatives from Alfardan Automobiles, exclusive importer of BMW, MINI and Rolls-Royce in Qatar. Graduating top of their BMW class were Nabil Jalloul, 97.2 per cent and Ayman Berjawi, 95.2 per cent, coming first and second respectively. They were joined by Ola Mohsen, now a certified MINI Sales Executive and Ahmed Al Khudary, receiving his certification for BMW Premium Selection.
The one-year programme includes six intensive training courses, covering selling skills, product knowledge and brand behaviour. Successful graduates are rewarded with the title of Certified BMW, MINI or Premium Selection Sales Executive.
“We are committed to maintaining a premium service that is in line with the premium nature of the BMW brand. The Sales Certification programme ensures that each sales executive is comprehensively trained in all aspects of the brand to unify product knowledge with our premium values, while delivering the highest level of customer service across the region,” said Roland Rahme, Sales Training Manager of BMW Group Middle East.
At the end of each course, participants are tested on the material taken with an expected passing grade of 70 per cent. After completing the initial courses additional modules can be taken to develop skill sets further such as Advanced Selling Skills and Advanced Prospecting.
“The long-term training initiative ensures that our sales executives are equipped with the right skills to best represent our brands and deliver excellent results. Our approach to delivering and maintaining a premium, standardised business underscores BMW Group Middle East’s approach to constantly raising the bar in the premium luxury automotive sector,” added Rahme.
Initiated in 2002, the Middle East was the first market to implement the BMW Sales Certification programme. So far 137 sales executives have graduated since the start of the programme with constant monitoring and assessments continuing well after the training to guarantee that all skills learnt are put into practice on the ‘floor’.

03.11.2008

BMW Group exclusive importer in Qatar, Alfardan Automobiles, is set to become the champion among champions after being appointed as an official sponsor of the forthcoming Sony Ericsson Tennis Championships - Doha 2008, taking place at the Khalifa International Tennis Complex in Doha from the 4th – 9th November.

As “Official Car” of this major event, a total of 50 premium BMW 7 Series and 5 Series limousines with chauffeurs will provide round-the-clock support to the top WTA singles and doubles champions and tournament officials, to ensure they enjoy the ultimate in sheer driving pleasure during their stay in Qatar.

Roy Burt, Chief Operating Officer, Alfardan Group Automotive Division, said: “We are delighted to announce our sponsorship of the Sony Ericsson Tennis Championships - Doha 2008. This is an international championship recognising the world’s best in women’s professional tennis and our participation in this prestigious event reflects our continued commitment to the support of international sports events in Qatar.

“Under the leadership of HH the Emir Sheikh Hamad bin Khalifa al-Thani, and HH the Prime Minister, Qatar is now established as a destination of choice for many world championship events, with its unrivalled sporting facilities and world class service. Alfardan Automobiles and BMW have been active in supporting sporting and other international events in Qatar with luxury transportation for many years. We are honoured to support the Sony Ericsson Championships in Doha and the Qatar Tennis Federation, this year.”

QTF, Tournament Director of the Event and a former tennis champion himself, Karim Alami, confirmed the sponsorship agreement between the Qatar Tennis Federation and Alfardan Automobiles today.

The world’s top eight women singles players and top four doubles teams from the 2008 Sony Ericsson WTA Tour season will compete for the Championship title and a share of the record prize money of $4.45 million.

03.11.2008

Doha-The BMW 3 Series, the world’s best selling premium car since it was launched 33 years ago, enters a new era in driving dynamics, premium quality and innovative technology with the launch redesigned 3 Series model.
The new model, which arrived in the Middle East this month, is set to extend its lead of the premium automotive segment even further with revised exterior and interior design modifications, a revised range of engines and innovations in the areas of drive technology, safety and comfort that set unsurpassed standards for driving dynamics in its segment.
“For a number of years, the BMW 3 Series has been the world’s top-selling premium car, accounting for 40 per cent of BMW’s global market sales. In Qatar it is our third highest seller and has already surpassed year to date sales targets. The BMW 3 Series consistently raises the bar in terms of technology and driving dynamics thanks to impressive engineering and design leadership. We are looking forward to very good fourth quarter results with this latest model,” said Naim Majdalani, Director of Sales and Marketing of Alfardan Automobiles, exclusive BMW Group importer in Qatar. The new striking design accentuations give the exterior a sportier and more athletic look, from the striking v-shaped character lines on the bonnet which draw attention to the kidney grille. The hallmark dual headlights feature gleaming chrome surrounds and the rear of the vehicle is now wider, with new bumpers and L-shaped LED light technology giving the vehicle a more powerful appearance.
The modern, high-quality interior has been ergonomically designed to ensure optimum comfort with specific modifications in the selection of materials and additional chrome details to give a modern, high tech feel. Sporty elegance is highlighted by technology-oriented styling, including further refinements to the advanced iDrive Controller, air conditioning and audio controls.
The new BMW 3 Series offers a variety of engines which is unique within its vehicle segment, including five petrol engine variants that include a wide range of four and six cylinder engines.
The new technology features that will further increase the BMW 3 Series model’s comfortable lead over the competition, include the next generation BMW iDrive operating system for the activation and control of entertainment, information, navigation and telecommunications functions, and is unsurpassed by any other manufacturer in terms of display quality and intuitive operation.
The new BMW 3 Series is a class leader in its category in emissions reduction, and has been designed around BMW’s robust EfficientDynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emission.
The new BMW 3 Series, now available at Alfardan Automobiles, offers an unrivalled array of design and performance options that set the standards for all vehicles within its segment even higher.

07.11.2008

Qatar - The new BMW 7 Series has made its much anticipated debut in Qatar, marking a new era in automotive design, seven years after the world’s most successful premium automotive manufacturer launched its bestselling BMW 7 Series model.

The flagship 7 Series is set to strengthen BMW’s position in the premium segment with the latest in automotive innovation and technological development, to offer unrivalled performance, luxury and style.
“BMW has a strong and successful heritage in Qatar, and we are confident that the new 7 Series will maintain BMW’s leading position in the luxury performance class,” said Naim Majdalani, Director of Sales and Marketing, Alfardan Automobiles. “The level of customer interest and number of confirmed orders we have received to date has exceeded all expectations.”
The new 7 Series will enter the Qatari market with two brand new engine variants – the in-line six cylinder 740iL and V8 750iL – both with twin-turbo technology and direct fuel injection.
A class-leader in emissions reduction, the new 7 Series has been designed around BMW’s robust EfficientDynamics strategy - encompassing many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emissions. The BMW 750i is the most fuel efficient engine in its performance class; it produces 407bhp and accelerates to 100 km/h in 5.2 seconds.

The exterior, styled by Lebanese designer Karim Habib, has a long bonnet, short overhangs and dynamic lines adding to the dominant road-presence of the new model. Large classic BMW vertical kidney grills impose a strong on-road presence.
Inside, the new 7 Series is a modern rendition of pure luxury. The ambience is exclusive, sophisticated and inviting. High-quality materials as well as enhanced space and luxury give the interior a beautifully harmonious feel.
The cockpit has been designed to promote the sheer pleasure of driving. The latest generation of BMW’s trendsetting iDrive control system, the simplest and most user friendly control system in its class, features a 10.2 inch display with a high-resolution graphic presentation, enabling easy control of the car’s entertainment, information, navigation and telecommunication functions.
New safety and comfort features have been integrated into the range, including Integral Active Steering to improve manoeuvrability and safety at low and high speeds, Driving Dynamic Control for variable drive settings depending on road conditions and iBrake - a function that pre-tensions the braking system if the system detects a possible collision. Active and passive warning systems such as the Lane Change and Lane Departure Warnings ensure that the driver stays within lane limits. Head-Up Display with new BMW Night Vision, the automotive world’s first system with individual person detection, makes driving at night even safer for both driver and pedestrians.
The BMW 7 Series also comes with a wide range of comfort touches and innovative entertainment options, including an audio system with hard-disc memory and AUX-in sleeve featured as standard. A USB port, multi-channel audio system, DVD system in the rear, four-zone automatic air conditioning, active seat ventilation and massage seats all combine to show how this new range is the leader in luxury.
“The BMW 7 Series represents the best of automotive engineering and innovative technologies. With such an impressive track record of success both regionally and globally, our position as leaders in the premium automotive industry remains secure as we continue to produce products of this calibre,” added Majdalani.

11.11.2008